Author: Alex Yong / Source: Small Business Trends If you regard livestreaming as the undisputed “best” marketing tactic, you haven’t been
If you regard livestreaming as the undisputed “best” marketing tactic, you haven’t been in marketing long, especially if you think it’s a standalone strategy. Established brands know getting traction for a full blog requires good, consistent writing combined with patience and measurement, especially if tying in video — edited or live.
Can Livestreaming Replace Blogging?
One livestreamer and public speaker says blogging is worthwhile for numerous reasons. If you’re unsure about the value of serious blogging on the web, Rebecca Casserly’s strategy will set you straight. Small Business Trends first met Casserly at a livestreamers’ meetup in New York City in June of 2016. Her understanding of where blogging overlaps with brands, livestreaming, growth, metrics, events and publicity was why we reconnected for this interview.
Rebecca Casserly, known online as “BecBoop” (and @BoopFashionista on Twitter), is a London based livestreamer and blogger. She is a finalist in the 2017 Shorty Awards for Periscoper of the Year and was a finalist in the UK Blog Awards 2016 for best use of social media. Casserly blogs about fashion, beauty, travel and lifestyle at BecBoop.com while engaging with her community of over 135,000 followers across her social media platforms. In 2016, Onalytica.com ranked her the number 4 global beauty influencer based on Twitter influence, and top 50 fashion influencer in 2017. Casserly has worked with many global brands on her blog and was also the first livestreamer to cover London Fashion Week on her Periscope channel. She has presented as an industry expert about her livestreaming experience at Twitter UK’s 10th birthday event and also at MojoCon, the world’s largest mobile journalism conference.
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Small Business Trends: I was happy to learn that you’re aware of the Moz metric named “Domain Authority”, or DA for short. Where did you learn about DA? What’s your favorite site to learn more about it?
Rebecca Casserly: I first heard of DA when brands or PR’s were requesting it as a statistic in order to work with bloggers. This got me wondering what my own blog DA is — BecBoop.com is currently DA 32 — and the factors which affect blog DA. To be honest, I mostly read about DA and how to increase it through various blogging groups…