3 reasons why email marketing is better than social media marketing. If you are a digital marketer, you cannot miss out on email marketing. Many digital marketers do not take email marketing and list building seriously because email open rates are on the decline and most of your emails land in the promotions tab if your subscribers are using Gmail. No one can limit access to your audience If you have an email list of 1,00,000 people and send a broadcast email to all of them, your message is going to land in the inbox of at least 98 percent of this audience. Here you are paying Facebook to reach your audience. Email marketing helps you build relationships When people read emails, they are in a very different mode. Email is a one-on-one communication tool and is great for building long-term relationships with customers. People are in a different mode when they are on social media and don't take communication very personally. Hence, you cannot build relationships on social media. For example, people who visit my blog subscribe for a free digital marketing course.
If you are a digital marketer, you cannot miss out on email marketing. Many digital marketers do not take email marketing and list building seriously because email open rates are on the decline and most of your emails land in the promotions tab if your subscribers are using Gmail.
But still, in my experience, email is the best conversion channel that I have experienced so far. Here are three reasons why you should build an email list and implement email marketing for your business.
1. Emails are personal and can be customised
Emails can be customised better than websites because you clearly know who your target audience is. You can segment your email list into different customer avatars and send messages that are personalised and targeted to each segment of your audience.
For example, in my blog I have two major groups of readers who want to learn digital marketing: students and professionals. Though their goals are similar, their needs are different. When I send emails, I make sure that each segment gets communication that is relevant to them.
My subscribers also feel good about this because the email messages are customised for them and hence more useful for them. Students look for new jobs in digital marketing after they graduate. Professionals look for a change in career and are seeking to achieve different things. I fine tune my content to who my audience is.
2. No one can limit access to your audience
If you have an email list of 1,00,000 people and send a broadcast email to all of them, your message is going to land in the inbox of at least 98 percent of this audience. Two percent may bounce or not get delivered due to technical issues.
No one in the middle will restrict you because they are your users. They gave their email ID to you and hence…
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