However, while video has grown significantly in recent years, it has long been considered a trend geared toward B2C businesses. This design can make your website visually appealing and help visitors to stay on your website longer. It can also highlight a key call to action on your homepage, so as eyes are drawn to the moving video they also focus in on a button such as “contact us” or “request a demo.” Additionally, the longer time spent watching your video can give you an SEO boost as dwell time is a contributing factor to your overall rank. While technical readouts and product manuals are always an option, they might not be the most engaging way to market your solutions. Using video customer testimonials to support your claims will build trust around your brand and encourage leads to eventually make the sale. Share Your Knowledge Creating video content such as webinars can generate leads, but it can also demonstrate your trustworthiness and build brand awareness. Not Using Video? It’s Time to Start While marketing trends are in a constant state of flux, video content is here to stay. By investing in video marketing you’ll be able to spice up your website, converting more leads and building better brand awareness as you go. With platforms like YouTube and Wistia making video content more accessible than ever, there’s no reason B2B businesses shouldn’t be using video content on their websites.
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While video certainly isn’t a new concept in marketing, it is a practice that has evolved over the years, so much so that it can hardly be considered the same practice it was in 1941 when the first television ad aired. With the explosion of the internet and the emergence of social media platforms—such as YouTube, Facebook, and Instagram—dedicated to sharing digital content, TV spots are no longer the only way to use video in your marketing strategy. However, while video has grown significantly in recent years, it has long been considered a trend geared toward B2C businesses. In reality, video content is one of the best tools marketers can use on their B2B websites. Here are 5 examples of how you should be using video:
1. Create a Cutting-Edge Website
Using video on your homepage can be a powerful web design tactic when executed appropriately. This design can make your website visually appealing and help visitors to stay on your website longer. It can also highlight a key call to action on your homepage, so as eyes are drawn to the moving video they also focus in on a button such as “contact us” or “request a demo.” Additionally, the longer time spent watching your video can give you an SEO boost as dwell time is a contributing factor to your overall rank. Be careful when using video in web design, as slow load times and websites that aren’t optimized for mobile can negatively impact your business.
2. Showcase Your Products
In the B2B market, it can be difficult to get your message across in a short period of time—especially if your product or service is more technical or complicated. While technical readouts and…
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