Routines. The correlation between leads and sales First, I’d like to briefly explain why effective lead generation is so important. Based on this data and my own experience, here’s how I suggest you spend the one-hour block of time you devote to boosting your lead generation. Updating social media (15 minutes) Considering the fact that social media ranked as the top lead generation tactic for B2C and B2B2C marketers, that’s where I recommend you begin. When it comes to posting, it’ll depend on the social platform. 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. Time spent on SEO is time well spent. Identify keywords Sound keyword research is still very much integral to effective SEO. Developing a practical and tactical digital marketing routine can be your ticket to generating a high volume of leads that can take your business to the next level. Do you follow any certain routines to optimize your marketing?
Routines. We all have them. Some we follow daily—consciously. Others we follow on a subconscious level, unaware of them.
Whatever they are, routines are incredibly powerful.
Over a span of time, the right routines can be key contributors to both our personal and business successes.
If you’ve read any of Tim Ferriss’ books or listened to his podcast, you know he’s a staunch supporter of routines.
In his most recent book, Tools of Titans, Tim discusses some of his personal morning routines, e.g., making his bed, meditating, and journaling.
He feels doing these things enables him to operate at a higher level and be more efficient and productive.
And you know what?
I totally agree!
Routines can be a huge help for boosting many different areas of your business, especially your digital marketing.
Developing certain routines has helped me get ahead, and I’ve even shared what a day of my life typically looks like.
Here’s a snippet:
But the point is that creating and following an effective digital marketing routine can have a tremendous impact on all aspects of your business.
In this post, I’d like to provide you with an outline of tasks I recommend you work into your daily routine. They will help you generate up to 40% more new leads each week.
And don’t worry, the time commitment is minimal—roughly one hour.
But when done on a consistent basis, this routine will significantly increase your lead generation.
Let’s get to it.
The correlation between leads and sales
First, I’d like to briefly explain why effective lead generation is so important.
I probably sound like Captain Obvious by saying that leads are important, but I found some interesting statistics that paint a clearer picture of the exact correlation between leads and sales.
Here’s a screenshot from a HubSpot article:
And here’s a graph that illustrates how sales increase along with the volume of leads:
Notice on the far right side that 28% of companies with over a billion dollars in annual revenue generate over 10,000 leads per month?
Now look on the other end of the spectrum on the far left-hand side.
The overwhelming majority of companies (82%) with less than $250k in annual revenue generate 100 or fewer leads per month.
That’s not a coincidence.
The lesson here is get quality leads, and the sales will come.
Which areas should you focus on?
So you’ve got one hour to devote to digital marketing.
How do you decide where to place your effort?
As you probably already know, I hardly use any strategies at random.
I prefer to base my tactics on cold, hard data.
That’s why I think it’s smart to examine which lead sources are the most beneficial.
According to another study from HubSpot, the top three lead sources across the board are:
- Social media
- Email marketing
Besides a variety of techniques that fall under “other,” it’s clear that these bring the most leads.
Based on this data and my own experience, here’s how I suggest you spend the one-hour block of time you devote to boosting your lead generation.
Updating social media (15 minutes)
Considering the fact that social media ranked as the top lead generation tactic for B2C and B2B2C marketers, that’s where I recommend you begin.
More specifically, spend roughly 15 minutes updating your accounts.
When it comes to posting, it’ll depend on the…