Author: Wade Harman / Source: Entrepreneur Facebook is the choice of many startups and individual marketers who begin their online journe
Facebook is the choice of many startups and individual marketers who begin their online journey in business. Rightly so, as Facebook is the most popular social network on the planet, and many people call this network home. This is why it’s such a great place to grow your business and create new clients and followers.
The concept of growing your brand on Facebook isn’t new. However, as Facebook has evolved, so have the strategies that surround a successful marketing plan on this platform. Simply using the same old techniques doesn’t always work quite as well as they used to.
In this article, Rohan Sheth, founder of Rohan Sheth Consulting, Aaron Chavez, co-founder of Media Maven, and digital marketing expert Joel Contartese share three practical ways you can take your brand to the next level on Facebook. When it comes to evolving Facebook strategies and growing your brand naturally, these three guys know their stuff.
1. Use split testing in Facebook advertising.
Aaron Chavez, co-founder of Media Maven, explains one of his favorite ways to hyper target his following for his business is to use Facebook advertising. Chavez says this is the best way to pinpoint the exact follower for your brand on Facebook. “After testing all other popular ad platforms we’ve found that no other platform produces as high of a return on ad spend compared to Facebook.”
Facebook advertising allows your brand to locate the follower who wants exactly what you have. One of the functions of Facebook ads is how it allows you to use split test messaging to find the best message that resonates with your followers. If you want to reach people in Montana who like to fish, love kitesurfing and enjoy drinking tea, then you can target them and only them with an offer.
In order to split test your ads, write two Facebook posts you can compare against each other, changing only one or two concepts within the post so you know which one is which. This way, you completely understand what the motivation is within each posting.
In the example below, PostPlanner used the same link destination, yet it changed the wording just a tad in order to see its followers responses.
2. Continue to share quality content.
If there’s one thing your brand should always do on Facebook (and everywhere else) is to share quality content. Joel Contartese, digital marketing expert and brand strategist, says, “Facebook is a game of give and take. Sharing high quality content which is both educational and informational is key to maintaining a healthy relationship with your audience.”
When your brand continues to share quality…
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