Interesting Not Interesting Share Tweet If you’re a company, you have might have seen Linkedin’s suggestion to upload native video. Native video doesn’t interrupt the user experience, therefore it’s a very valuable tool for your business. Here are some tips if you want to incorporate native video into your Linkedin page: Time Limit Linkedin native video must be at least 3 seconds long and can’t exceed 10 minutes. Therefore for the most effectively engaging video, we recommend a maximum of 2 minutes to ensure the user stays interested. If you have a longer video that you would still like to share, a great tip is to cut it, using iMovie or Adobe Premiere, so that you can still share it to your company page. This is a great use of content marketing. Captions and Graphics Captions are a necessity especially when platforms like Linkedin auto-play videos on mute, so you need to make sure your message can translate without sound. According to Linkedin’s beta program, Company Page video is 5x more likely than other types of content to start a conversation among members. For example, Old Navy posted a video to promote their newest store in Orlando. If you follow these native video tips, you will be sure to keep your followers engaged and genuinely interested in your company!
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If you’re a company, you have might have seen Linkedin’s suggestion to upload native video. Video helps consumers have more visibility into your company, which can lead to higher engagements and interactions with your brand.
For starters, native video is a video that is directly uploaded or created within a social media platform and doesn’t link to an external site like YouTube or Vimeo. LinkedIn announced the native video addition to company pages in July, and it’s taken off.
Native video doesn’t interrupt the user experience, therefore it’s a very valuable tool for your business. Due to the professional nature of Linkedin, native videos can help show your company off to a business focused platform, where you know you’ll be catering to the right audience.
Here are some tips if you want to incorporate native video into your Linkedin page:
Time Limit
Linkedin native video must be at least 3 seconds long and can’t exceed 10 minutes. Now you may be thinking, “Great, now I can upload our 10-minute company overview video!” But you might want to reconsider.
According to VideoGuru, 5% of viewers will stop watching a video after 1 minute and 60% will stop watching by 2 minutes. Therefore for the most effectively engaging video, we recommend a maximum of 2 minutes to ensure the user stays interested. If you have a longer video that you would still like to share, a great tip is to cut it, using iMovie or Adobe Premiere, so that you can still share it to your company page. This…
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