The Top 4 Explainer Video Styles for Your Business

Not all explainer videos are the same. This is why it’s so important to know which one is the best style of explainer video for your brand. An explainer video is a basic and powerful video (either animated or live-action) that will help you showcase your business idea in an engaging, fun and attention-grabbing way. Explainer video styles for your business Character Animation One of the most effective ways to engage with an audience is by creating animated characters. These kinds of videos use the power of animation combined with storytelling to create a highly memorable, engaging, and entertaining video that helps your brand create an emotional bond with your target audience. Let’s take a look at an example: Simple communication gets the job done when you’re trying to explain important concepts. This is why Motion Graphic Videos are such a powerful style of video explainers. Another exciting thing about Motion Graphic Videos is that they don’t need to go alone, in fact, this animation style may work better paired with another one to create some balance, like character animation. Even though animation and motion graphics are entertaining and effective for most marketing goals, some businesses may find it difficult to benefit from an animation, and in that case, it’s time to use a good old-fashioned live action video. You can use character animated videos for a cheeky, approachable style; whiteboard videos for when you need your message to be highly educational; motion graphic videos for translating a complicated message into a more straightforward, elegant graphic.

Source: Vidyard

Not all explainer videos are the same. There are a lot of styles that you can choose from, and some will be a better fit than others for specific communication and marketing necessities.

This is why it’s so important to know which one is the best style of explainer video for your brand.

But first, let’s refresh the basics:

What is an explainer video?

An explainer video is a basic and powerful video (either animated or live-action) that will help you showcase your business idea in an engaging, fun and attention-grabbing way.

Although simple and short in length, a great animated explainer video must follow some rules:

Make the beginning powerful: Grab your audience’s attention and build empathy by showing pain points first
Keep your video quick and straightforward: Short is gold for explainer videos
Make sure you carefully craft your message for a particular audience
Create a compelling story that supports your business idea and keep it dynamic

There are several types of explainer videos, and your job is to choose the one that aligns best with your marketing goals. All of these styles aim to introduce your business and explain a complex idea or concept simply, but with each method, you’ll be able to communicate these thoughts differently.

Explainer video styles for your business

Character Animation

One of the most effective ways to engage with an audience is by creating animated characters. Think about movies designed for children and how successful they are with adults, too.

These kinds of videos use the power of animation combined with storytelling to create a highly memorable, engaging, and entertaining video that helps your brand create an emotional bond with your target audience.

Character animation has many advantages, but three of them stand out:

Allows you to form empathy very quickly, which is critical in the fast-paced internet environment.
An animated character can evoke emotion that can help showcase your company’s core message in a compelling and straightforward way.
Advertising has become more personal and having animated characters to front your company’s communications will help your business connect with their audience, providing a direct and personal approach.