We live in the information age, and that’s reflected in the emergence of content marketing as a significant part of business marketing strategies. Create the right content and you can grow your business organically, as people find it via search engines and social media. Providing valuable content also establishes your business as an authority in its field, enhancing its reputation.
However, it’s time consuming to generate content and develop a marketing action plan for that content. If you get it wrong, you could end up investing a large chunk of valuable time on a failed campaign. That’s why it helps to incorporate content marketing tools to strengthen your efforts.
Here are five content marketing tools that can take your strategy to the next level.
One of the most difficult aspects of content marketing is consistently coming up with ideas for new content. BuzzSumo uses analytics to show you what content is trending and where. You can see what is being shared the most across any of the major social media networks and filter the results by the type of content (blog posts, infographics, videos, etc.).
Want to know which topics will get you the best results? BuzzSumo can show you topics related to your business that are the most popular right now, helping you create content that is more likely to trend. This tool’s analytics show you where your advertising is best spent to bring in more of your target audience. It also has information on which influencers are getting the most traction in your market, so you can find the right people to promote your content.
Curata is a content curation software that simplifies the process of finding and publishing content. It offers two products: a content creation software and a data-driven content marketing platform. If you’re having trouble sticking to a publishing schedule or curating content, Curata is a huge help. It draws and organizes content from hundreds of thousands of sources, and it has a self-learning engine so you get better results the more you use it.
You can publish content you find through Curata across any of your channels in one click. This makes it easy to maintain a steady stream of content without needing to generate the content yourself. Curata also analyzes the results of the content with your audience, showing you…
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