Video Insights: BuzzFeed Grabs Top Video Views for Sandwich Content on YouTube

Food content one of the biggest verticals on social video, drawing in hundreds of millions of views per year for the top publishers and creators on YouTube. But even within the food genre, it’s possible to break down that content by category to understand what videos are performing. It was ‘National Sandwich Day’ over the weekend, so using Tubular data we are able to report on the interest in sandwich videos, and the top publishers that are uploading clips that their audiences are hungry for (see what I did there?). There have been 105M views on 10.3K sandwich videos uploaded by publishers to YouTube in the last 90 days, and the top 4 most viewed publishers received over 1M views on their combined sandwich videos, respectively: Sandwich Content on YouTube: Top Publishers in Last 90 Days Taking a look at the top 6 publishers with the most views for ‘sandwich’ content in the past 90 days, we can break down the metrics by total views and average views per video, as well as confirm the views (V30) and engagements (ER30) generated in the first 30 days after upload: Sandwich Content on YouTube: Top Videos We’ve covered the top-line metrics for this type of food content, now let’s take a look at the actual videos generating those big views BuzzfeedVideo; $6 Sandwich vs. $180 Sandwich (season finale of their popular “Worth It” series) – 10.3M Views Nickelodeon: Back to School Sandwich ? Taste Test w/ JoJo Siwa, Hannah Hart & More! – 1.4M Views