Whether it’s content creation, social promotion, or even making sure everyone in your organization is on the same page… it’s all about engagement and conversation. Smarp can allow your team members to zero in on the content that is most helpful for boosting sales. The idea here is to make data and web analytics much more accessible and understandable for every business owner. First, you’ll need to select your target market. This is also where you can create drip campaigns so the follow-up emails reach your prospects at the appropriate times too. Trusted by over 8,000 businesses already, Groove brings together the support team through the “best ticketing system.” Support agents don’t have to go scrambling to find the right customer information, because team members can collaborate on emails, social posts, live chats and calls, all within one help desk. Rebooted and upgraded by Neil Patel, UberSuggest provides users with access to such data, information, and reports as a technical SEO audit, position tracking, backlink analytics, ads strategy analysis, ad keywords and creatives research, keyword grouping, social media engagement analysis, social strategy insights, and more. Facebook Ads Anyone in online marketing and advertising is likely already very familiar with Google Ads. You can create targeting audiences based on people’s interactions with your content on Facebook, including long-form videos. That is exactly what you will find with each of the tools above.
You have a website, a few social media profiles, and even traffic coming in from search results. This is all nice and dandy, but when you factor in that there are now more than a billion active websites and blogs on the internet today, you are going to need more tools and resources in order to beat your competitors.
Gone are the days of writing content, promoting it a little bit, and then moving on with your life. Now it’s all about using the best tools and services to expand your content reach, increase customers, and generate more traffic and sales than ever before.
To help with all of this, we are going to look at some of today’s best tools to effectively monitor, improve, track, and grow your business across platforms and media outlets.
1. Smarp
When it comes to increasing sales, it definitely takes a team effort. Whether it’s content creation, social promotion, or even making sure everyone in your organization is on the same page… it’s all about engagement and conversation.
One of the best tools for accomplishing this is Smarp, which allows businesses and brands of all sizes to create an internal content hub for employees, sales teams, or any other specific business unit within the organization.
Smarp can allow your team members to zero in on the content that is most helpful for boosting sales. Here they can discover, discuss and share themed, dynamic feeds of articles that will be useful to sales prospects, whether it’s industry-relevant wisdom, news about your company, or differentiating details about your products.
Employees are encouraged to share this content out via social platforms like Twitter and Facebook, leveraging their own networks as a means of social selling. This presents an opportunity to build brand awareness and increase traffic, all while improving employees’ reputations as thought leaders.
In addition to providing an easy way to access relevant, up-to-date content for sharing, Smarp also comes with advanced analytics tools. There’s a leaderboard to see who’s been most active within the organization, as well as a Smarp Score to rate individual influence. That way, your social sellers can make smarter decisions about the best time to share and the best content to share, helping them to establish more of those key relationships.
2. Oribi
Whether you like it or not, data is at the heart of any successful business. The easier it is for you to understand your website and business analytics, the easier it will be to take action and improve sales across the board.
Your decisions, from marketing to prospecting to acquisition to supply chain management, need to be driven by data. But all that data can be incredibly overwhelming, especially for people who aren’t especially data-savvy.
Helping you cut through all that noise and get down to the heart of the matter is Oribi. The idea here is to make data and web analytics much more accessible and understandable for every business owner. In many ways, this is like a simplified version of Google Analytics that you can apply to your business.
It all starts with your personal dashboard, a simple and engaging point from which you can see exactly what is happening on your site, track your goals automatically, and stay on top of all the key stats and metrics that are of interest to you. From a sales perspective, this means keeping tabs on newsletter sign-ups, e-book downloads, blog readers and more. Oribi also makes it easy to correlate the onsite activities you want visitors to take, and also to connect these “events” back to original referring marketing channels and campaigns.
When you are armed with the right information, you can make more informed business decisions. You can see if visitors who view videos are more likely to sign up for your highest priced service, for example. Thus, you can decide where best to dedicate your resources in order to maximize sales.
3. Norbert
Despite all the shifts in online communication over the years, email remains the de facto standard for much business communication. However, you can’t really get started with nurturing a lead or even extending a “cold call” message if you don’t even have the prospect’s email address.
Boasting that it “can find anyone’s email address” is Norbert, an online tool that can connect you with huge sales prospects. You’ll still need to lean on your keen sales skills and relationship-building ability, of course, but Norbert can help to open up…
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