Redfin Launches Tech-Powered Comparative Market Analysis Tool to Help Its Agents Accurately and Quickly Price Homes

Redfin Launches Tech-Powered Comparative Market Analysis Tool to Help Its Agents Accurately and Quickly Price Homes. SEATTLE--(BUSINESS WIRE)--Redfin (www.redfin.com), the next-generation real estate brokerage, today launched the Redfin Comparative Market Analysis (CMA) tool for Redfin’s agents to give our home-selling clients the most accurate home pricing recommendations based on recent local sales and homebuyer demand. “When I sit with potential sellers in their living room and say, ‘There are 245 buyers looking for a home like yours.’ They are wowed,” said Roddy de la Garza, a Redfin agent in Los Angeles. “The Redfin CMA tool supports my price recommendation with the best data available so I can show sellers how I will get them top dollar for their home.” More than half of homebuyers and sellers want their agent to use the latest technology, according to a Redfin-commissioned survey of more than 2,000 people who had bought or sold a home in the past year. Redfin home-selling customers also have access the Redfin Home Dashboard, a comprehensive online resource that guides sellers through every step of their sale. In 2015, homes listed with Redfin sold for an average of $4,300 more and were 15 percent more likely to sell within 90 days than similar homes listed by other brokerages. An agent working with a buyer can quickly prepare a comprehensive CMA immediately following a home tour to help inform a homebuyer’s offer strategy. The tool helps agents by auto-suggesting comparable homes (“comparables”) using the Redfin Estimate algorithm. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. For more information or to contact a local Redfin real estate agent, visit www.redfin.com.

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Home for sale in Washington, D.C. (Photo: Business Wire)

SEATTLE–(BUSINESS WIRE)–Redfin (www.redfin.com), the next-generation real estate brokerage, today launched the Redfin Comparative Market Analysis (CMA) tool for Redfin’s agents to give our home-selling clients the most accurate home pricing recommendations based on recent local sales and homebuyer demand.

.@redfin launches new CMA tool to help agents give sellers the most accurate home price recommendation

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Pricing a home correctly is the most important factor in a successful home sale, and the number one thing on a seller’s mind is — how much?” said Karen Krupsaw, vice president of real estate operations. “The Redfin CMA gives home sellers confidence in our recommendation because it combines the power of data with the expertise of the agent, and presents it all in a transparent, easy-to-understand format.”

The Redfin CMA tool is built upon the algorithm that powers Redfin Estimate, the brokerage’s automated home valuation tool that uses the most up-to-date data available on home listings and sales from the Multiple Listing Service. In addition to showing photos and detailed information about comparable homes and the local market, the Redfin CMA shows the seller the number of homebuyers currently searching for a home like theirs in their neighborhood. This is data that only Redfin can provide because, with the most visited brokerage website, Redfin is the only brokerage tracking buyers’ online search, tour and offer activity at scale.

“When I sit with potential sellers in their living room and say, ‘There are 245 buyers looking for a home like yours.’ They are wowed,” said Roddy de la Garza, a Redfin agent in Los Angeles. “The Redfin CMA tool supports my price recommendation with the best data available so I can show sellers how I will get them top dollar for their home.”

More than half of homebuyers and sellers want their agent to use the latest technology, according to a Redfin-commissioned survey of more than 2,000 people who had bought or sold a home in the past year.

Redfin home-selling customers also have access the…

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