Interact With Customers Through Instagram Stories and Live Videos. Stories contain an interesting set of short video clips or images which will disappear after 24 hours, and the Live option notifies followers about videos that are being recorded in real time. There are three posting options: live, boomerang or normal. Create your first story Step 1. Select the appropriate post option: Live. You can now add these to your stories too by sliding left or right over your image or video. Instagram Live This new feature engages users in a similar way to Periscope and Facebook Live. To create an Instagram Live Step 1. You can disable the comment feature by tapping the three dots in the lower right and selecting “Turn Off Commenting.” Step 4. A huge business benefit of using the Instagram Stories and Live features is that your account can reach followers who don’t normally have Notifications turned on for your individual posts.
The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound
They say you have eight seconds to grab your prospect’s attention. It takes quite a bit of skill to generate a compelling message in such a short amount of time, but now marketers are called to face a further challenge. Instagram (and also Snapchat) is allowing people to create brief messages that disappear almost instantly. And users love it!
The next step beyond capturing attention is creating a message or visual that’s memorable. Instagram’s latest updates include the Stories and Live options. Both allow brands a unique way to interact with their fan base. Stories contain an interesting set of short video clips or images which will disappear after 24 hours, and the Live option notifies followers about videos that are being recorded in real time.
Instagram Stories
Instagram Stories allows users to share moments of their day without permanently placing them on their profile, easing the fear of over-posting. There are three posting options: live, boomerang or normal. As these short videos or images are uploaded, they are grouped together in a mini slideshow using your profile picture as the cover photo. They can be found along the top of the Instagram app but disappear after just 24 hours.
Before creating your first story
Adjust story settings: Click the week in the upper-right-hand corner of your profile page. Select “Story Settings.” You can choose to allow replies from no one, everyone or only people you follow. You can also hide your story if there are people you do not wish to share it with in your audience.
Viewing stories
The stories that appear along the top bar of your feed are organized left to right, from most recent to those already viewed. New stories will feature the colorful Instagram ring. When viewing, you cannot comment or like the story, but you have the option to send a direct message to the account owner.
Create your first story
Step 1. Tap the profile picture with the blue “+” from the top-left-hand corner of your feed. Choose “Enable Camera Access” and/or “Enable Microphone Access.”
Step 2. Select the appropriate post option:
- Live. Recorded in real time and only available…
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