Whether you’ve been listening to the Duct Tape Marketing Podcast for awhile, or haven’t gotten started and want to binge on a new podcast, we’ve put a list together of our top 10 episodes of all time. Click here to listen to the episode. He is also the founder of Influence at Work and author to a new book called Pre-Suasion: A Revolutionary Way to Influence and Persuade. Biggest takeaway: Everyone has their own personal productivity style, and because of that, one person’s system won’t necessarily work for everyone. Biggest takeaway: Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious level. Biggest takeaway: We all have some amount of the seven potential fascination triggers. Biggest takeaway: There are two parts to beating the boring equation – first you need a value proposition that allows you to both stand out and deliver something that no one else is. Chip Heath – Made to Stick Podcast Chip Heath is the co-author, with his brother Dan, of the mega-hit, Made to Stick. If not, we’d love to hear which one you enjoyed listening to the most!
Summer is a great time to kick back, relax, and listen to a podcast (OK, even if you don’t end up reading this post until December, it’s always a good time to listen to one). Whether you’ve been listening to the Duct Tape Marketing Podcast for awhile, or haven’t gotten started and want to binge on a new podcast, we’ve put a list together of our top 10 episodes of all time. (Check out the full line-up of shows here)
Enjoy!
Simon Sinek – Why Leaders Eat Last
Simon Sinek is the author of Start With Why and the most recent Leaders Eat Last.
Biggest takeaway: The message and perhaps paradox of leadership is that in the end, it is simply the act of helping others get what they want.
Ann Handley – How to Create Ridiculously Good Content
Ann Handley is the co-founder of early web news provider Clickz and currently, acts as Chief Content Officer at MarketingProfs. Ann’s latest book is Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
Biggest takeaway: Ann makes the case for the fact that writing is inevitable to success in business and that in some form or another, we can all stand to get better at this most basic form of communication.
Click here to listen to the episode.
Dr. Robert Cialdani – The Science of Pre-Suasion
Dr. Robert Cialdini is the author of the legendary NY Times Bestseller book, Influence (which sold over 3 million copies and has been published in over 30 languages.) He is also the founder of Influence at Work and author to a new book called Pre-Suasion: A Revolutionary Way to Influence and Persuade.
Biggest takeaway: The big idea of this new work, Pre-Suasion, is that there’s a step that must happen before you deliver your key message and that it’s the state the listener is in when they hear your key message that determines how receptive they will be to it. Without this set-up, you may be less likely to persuade.
Click here to listen to the episode.
Carson Tate – Work Simply
Carson Tate is the author aof Work Simply: Embracing the Power of Your Personal Productivity Style and founder of a productivity consulting practice Working Simply.
Biggest takeaway: Everyone has their own personal productivity style, and because of that, one person’s system won’t necessarily work for everyone. So, if you’ve tried to use GTD or Evernote and couldn’t wrap your brain around why others swear by them when you just can’t get the knack of them, turns out they just don’t fit your style.
Click here to listen to the episode.
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