Weekend Reading: “Full Funnel Marketing” by Matt Heinz

Weekend Reading: “Full Funnel Marketing” by Matt Heinz

Author: Douglas Burdett / Source: Marketing Insider Group For the 118th episode of The Marketing Book Podcast , I interviewed Matt Heinz,

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Weekend Reading: “Full Funnel Marketing” by Matt Heinz

For the 118th episode of The Marketing Book Podcast , I interviewed Matt Heinz, author of Full Funnel Marketing.

There is no sale without marketing and no marketing without sales.

It’s no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and bid them good luck the rest of the way.

Today’s “full funnel” marketers are actively working side-by-side with…

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