How This Immigrant Created a Successful Marketing Agency

How This Immigrant Created a Successful Marketing Agency

Originally, my father found a job in a factory but later went to school to become a certified financial planner. My mother worked part-time while she studied English, then opened her own business called Prestige Décor.” What are some of the biggest differences between Canada and Bosnia you’ve noticed from a marketing perspective? In Canada, online marketing has become the standard of business growth." "My mother’s business wasn’t doing very well at first. Upon completing our program at Humber, we went on to York University to study business marketing for another three years. When did you decide to start Wisevu? Within a year of implementing our mother’s website, her business was booming. We used Prestige Décor on every school project we could in order to come up with strategies to make our mother’s business a success. What are some of the big differences you’ve noticed as an online marketer? "We have noticed the local online market in Canada -- which Wisevu.com specializes in -- is much more competitive than comparable U.S. markets.

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How This Immigrant Created a Successful Marketing Agency

Darko Dodig fled Sarajevo with his family to escape the chaos of the Bosnian War. When they arrived in Canada in 1996, he was in fifth grade.

Fast forward to 2017. Dodig is the proud owner of Wisevu, a thriving web-design, development and internet-consulting agency based in Mississauga, Ontario. The company’s ongoing dedication to gaining exposure for the Canadian business landscape has been monumental for many small companies.

The entrepreneurial spirit already was strong in Dodig’s family before they set foot in North America. His father owned a restaurant in Medugorje, and his grandparents operated a vineyard.

“I think if parents want their kids to become entrepreneurs, they must show them that entrepreneurial spirit by leading by example,” Dodig says. “When we arrived in Canada, the government provided us with financial aid until my parents found work. Originally, my father found a job in a factory but later went to school to become a certified financial planner. My mother worked part-time while she studied English, then opened her own business called Prestige Décor.”

What are some of the biggest differences between Canada and Bosnia you’ve noticed from a marketing perspective?

“In Bosnia, word of mouth was the main form of advertising. In Canada, online marketing has become the standard of business growth.”

What made you decide to get into online marketing?

“My mother’s business wasn’t doing very well at first. She was primarily advertising with fliers, newspaper ads and magazines. After a few years, her friend built a basic website using Microsoft FrontPage and showed me and my brother how to manage it. This project is what made us fall in love with online marketing. We went on to study computer engineering and business marketing at Humber College. Upon completing our program at Humber, we went on to York University to study business marketing for another three years. Throughout our studies, we were heavily involved in web development and SEO.”

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