The 5 Best Digital Marketing Tools for Understanding Your Customers

The 5 Best Digital Marketing Tools for Understanding Your Customers

Here are 5 tools to help you do that. I’m never one to turn down invites to social engagements, either, because I think talking to people in person, one on one, is the best way to learn more about them. Yet, you still need to learn about your customers and understand them in order to market and sell to them. According to a report by Econsultancy and IBM, 33 percent of top marketers surveyed said that having the right technologies for data collection and analysis is key to understanding your customers. Here are my top five digital marketing tools that you could use, too, to better understand your customers: 1. With SurveyMonkey, you can craft a survey to gauge your customers’ opinions about your products and brand as a whole. Google Analytics gives you insight into how your customers are interacting with your brand. Your business probably already has a social media presence; at least it should. But how often do you pay attention to what people are saying about your brand on social media? With a social media listening tool like Hootsuite, you can manage your social networks all in one place and track mentions of your brand.

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The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that.

The 5 Best Digital Marketing Tools for Understanding Your Customers

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I’m a pretty social person. I like talking to new people and getting to know them. I’m never one to turn down invites to social engagements, either, because I think talking to people in person, one on one, is the best way to learn more about them.

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The same should be true about your relationship with your customers. It’s just that it’s much harder for you as a business leader to talk to customers in person. Yet, you still need to learn about your customers and understand them in order to market and sell to them.

Luckily, there are tools to help with that. According to a report by Econsultancy and IBM, 33 percent of top marketers surveyed said that having the right technologies for data collection and analysis is key to understanding your customers.

And, here, technology deserves some credit. Because, today, there is so much rich data available about your customers. They leave a trail all over social media, on search engines and across the internet. But to access that data, you have to have the right tools.

Here are my top five digital marketing tools that you could use, too, to better understand your customers:

1. SurveyMonkey

If you want to know more about your customers, the best thing you can do is talk to them directly. But if a face-to-face meeting isn’t an option, a survey is the next best thing. With SurveyMonkey, you can craft a survey to gauge your customers’ opinions about your products and brand as a whole.

SurveyMonkey gives you the ability to engage with your customers directly and get their feedback on how you can improve. Make sure you ask open-ended questions so your customers can respond with their own answers. You’ll gain valuable insights from what they tell you, which you…

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