Tag: Understanding

Five Things Micro-Influencers Want Brands to Understand in 2019

Five Things Micro-Influencers Want Brands to Understand in 2019

These micro-influencers make up the majority of the influencer marketing community. Such a strategic mix allows you to tap micro-influencers to genera ...
9 Reasons for Leaving Your Last Job That Hiring Managers Will Completely Understand

9 Reasons for Leaving Your Last Job That Hiring Managers Will Completely Understand

Out of all the questions hiring managers can potentially ask you during an interview, “Why did you leave your last job?” could be one of the hardest t ...
The Key to SEO & Content Marketing Success: Understanding Search Intent

The Key to SEO & Content Marketing Success: Understanding Search Intent

It starts by understanding there are different types of intent. From there, there are steps you can take to create a more data- and intent-informed SE ...
The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech business, and especia ...
The 5 Best Digital Marketing Tools for Understanding Your Customers

The 5 Best Digital Marketing Tools for Understanding Your Customers

Here are 5 tools to help you do that. I’m never one to turn down invites to social engagements, either, because I think talking to people in person, o ...
Understanding the Tools of Influencer Marketing [Infographic]

Understanding the Tools of Influencer Marketing [Infographic]

Your email service provider deploys emails. And your influencer marketing platform connects you with influencers... Yes, but an influencer marketing s ...
Understanding the Consumer Sales Cycle

Understanding the Consumer Sales Cycle

The "Attention, Interest, Desire, and Action" funnel could be key to your marketing success. Each potential customer enters onto a path from a differe ...
5 Tips, Tools and Tricks for Understanding User Intent

5 Tips, Tools and Tricks for Understanding User Intent

But customers don’t search with key words in mind; instead, they're all about intent. What is user intent? User intent is the purpose behind people's ...
Making content magic happen

Making content magic happen

Making content magic happen. Great content is the product of careful strategy and planning. This type of content planning forces us to look beyond WHA ...
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