Author: Tony Tie / Source: Entrepreneur When Snapchat first took the mobile world by storm, most people assumed it was just another teena
When Snapchat first took the mobile world by storm, most people assumed it was just another teenage fad. Six years and a $16 billion valuation later, one of the most talked-about IPOs to date has since made it clear that Snapchat’s influence goes far beyond silly pictures.
According to Snap Inc.’s recently updated Form S-1 SEC registration statement, the app boasts 158 million active users each day, and those users spend an average of 25 to 30 minutes on the app each day. Clearly, Snapchat has ingrained itself as the king of a social media niche that Facebook and Twitter never knew existed.
For businesses that use social media to interact with consumers, Snapchat presents opportunities no other platforms can replicate. Whether your company’s goal is recruiting new talent, engaging current employees or marketing to the masses, Snapchat has something for everyone.
The many faces of Snapchat
Snapchat users become princesses, cowboys, aliens and puppies all the time. Why shouldn’t the app be just as versatile for business?
Direct consumer marketing is the obvious first step, but Snapchat works for internal communications and recruitment, as well. Certainly, a 10-second snap isn’t the best way to notify employees that their bonuses have been delayed. But, for small recognitions, company events, birth announcements, new hires and goals achieved, Snapchat provides bite-sized slices of company life that employees will actually look at — and that fact, says Brandemix president Jody Ordioni, will increase employee engagement.
A Snapchat channel of employee posts, such as the one Cisco uses, can also be a great tool to show potential candidates what life at the company is really like.
Cisco, for example, allows its employees to post on the channel themselves, giving viewers a live look into the company’s different roles, office locations and special events. The channel has been a great success: Cisco found that 70 percent of its viewers had watched its stories all the way through, and more than five million minutes of its content had been consumed.
What’s more, the oversaturation issue doesn’t apply here: Just because everyone else uses Snapchat for direct marketing doesn’t mean it isn’t worth looking into, yourself. On the contrary, data from Statista about Snapchat’s young user base — 37 percent of users are ages 18 to 24, and 26 percent are 25 to 34 — confirms that it remains an ideal platform for reinforcng branding and promoting products.
10 seconds to better business
With a platform as versatile as Snapchat, most businesses have trouble figuring out where to begin. The following five…