Why the CMO — Not CEO — Should Create the Company Mission

Why the CMO — Not CEO — Should Create the Company Mission

Opinions expressed by Entrepreneur contributors are their own. In this video with Entrepreneur Network partner Busineses Rockstars, CMO Melinda Moore speaks about how one of the main parts of her job as chief marketing officer entails creating the company's mission. Moore talks about how, as an entrepreneur, you are essentially beginning with a blank slate and creating something completely original. Significantly, Moore stresses the importance of looking at data and adjusting one factor at a time to see a marked difference. From there, you can see what changes are bringing about real results. Click the video to hear more. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices. Click here to become a part of this growing video network.

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Opinions expressed by Entrepreneur contributors are their own.

In this video with Entrepreneur Network partner Busineses Rockstars, CMO Melinda Moore speaks about how one of the main parts of her job as chief marketing officer entails creating the company’s mission.

Moore talks about how, as an entrepreneur, you are essentially beginning with a blank slate and creating something completely original. Significantly, Moore stresses the importance of looking at data and adjusting one factor at a time to see…

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