Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson

Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson

Author: Douglas Burdett / Source: Marketing Insider Group For the 119th episode of The Marketing Book Podcast, I interviewed Tara-Nicholl

How Technology Content Marketers Can Earn Trust [Tips and Examples]
Four Reasons You Should Be Investing in Ads on Vertical Search Sites
Be like Mint: Content Marketing as a tool to build product anticipation
Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson

For the 119th episode of The Marketing Book Podcast, I interviewed Tara-Nicholle Nelson, author of The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser.

The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation.

…

COMMENTS

WORDPRESS: 0
DISQUS: 0