Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson

Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson

Author: Douglas Burdett / Source: Marketing Insider Group For the 119th episode of The Marketing Book Podcast, I interviewed Tara-Nicholl

A marketing company called Swrve has a new tool to help app developers increase engagement
Why You Should Craft a Compelling Content Strategy for Your Small Business
5 Ways to Make a Good Email Great
Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson

For the 119th episode of The Marketing Book Podcast, I interviewed Tara-Nicholle Nelson, author of The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser.

The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation.

…

COMMENTS

WORDPRESS: 0
DISQUS: 0