Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson

Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson

Author: Douglas Burdett / Source: Marketing Insider Group For the 119th episode of The Marketing Book Podcast, I interviewed Tara-Nicholl

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Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson

For the 119th episode of The Marketing Book Podcast, I interviewed Tara-Nicholle Nelson, author of The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser.

The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation.

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