Why Senior Leadership Involvement is Necessary for Content Success

Why Senior Leadership Involvement is Necessary for Content Success

Author: Will Humphries / Source: Business 2 Community Although production often takes place on the front lines, content marketing success

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Although production often takes place on the front lines, content marketing success is often dependent upon the level of senior leadership involvement in the planning stages.

Your content should align with the overall vision and mission of the organisation.

The following is a look at why senior leadership involvement impacts your ability to use content to create business leads, and how to make this happen.

Make Content a Company-Wide Initiative

You may only have a few people involved with generating content for your company, but one way to establish a culture that supports quality content is to get everyone involved.

A recent Content Marketing Institute study showed 61 percent of businesses that succeed in using content to produce business leads have significant interactions between marketing leaders and writers.

More importantly, to align your content marketing strategies with overall marketing and branding, let other employees participate in story contributions.

To succeed with this approach, offer guidelines on formats and message types, and even have managers coach workers on contributing useful ideas.

Leadership Defines Roles

No company initiative succeeds without senior leadership setting its goals and the roles and responsibilities of each department.

In your content endeavour, leaders need to convey the importance of content to the company’s success and explain expectations for all departments.

Motivate and incentivize people who offer input on your brand and story ideas.

Getting other employees…

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