How To Dramatically Improve Your Content Marketing With Relevency

This sheer volume of content is also making it much harder to get noticed. Further, this mindset makes it more difficult for people to find quality information that will answer the questions that they have. Yes, you should engage in content marketing, but don’t do it the way that most businesses are. An editorial calendar helps by providing at least a 3-month window of topics that will follow the rhythm of your business. Make sure that you identify the most relevant key-phrases for every piece of content that you create. Once your strategy is completed, the next step is to create a content mapping template that will help you create content based on your audience’s position in the sales funnel. Content Marketing Has To Be Relevant As people enter and then move through the sales funnel, the questions that they are looking to get answers to, change. The types of content that you want available for these people are: Case studies How To content Demos Product spec sheets Bottom Of The Funnel: Generally referred to as the Conversion stage because this is where the person makes the decision to buy. This is where, with your content, you’re going to try to “close the deal”. The types of content that will help seal the deal here are: Testimonials Product / company reviews What happens next information

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This article on content marketing is a lot like its subject. Articles about content marketing are as ubiquitous as the content itself. It seems that content marketing is gaining traction by all types of businesses. Consequently, the amount of content being created is huge! This sheer volume of content is also making it much harder to get noticed.

In fact, content marketing is getting so much focus, a recent survey by the Content Marketing Institute found that:

  • 85% of marketers feel that their improved content marketing results are from increased content creation
  • 75% said that a content marketing strategy has improved results
  • 7.8X more traffic is a result of content marketing

Top performing companies have taken an all-in position regarding content marketing.

Content Marketing Strategy

But it does come with its own set of challenges, as well. As I mentioned, there is an enormous volume of content that is being created, literally every day. Trying to cut through all of this noise to be heard is an immense issue.

There is also a frenetic pace occurring across the web. Content is being created just for the purpose of checking a task off of a daily to-do list. This “get-it-done” way of thinking certainly dilutes the results for the companies doing it. Further, this mindset makes it more difficult for people to find quality information that will answer the questions that they have.

Is Content Marketing Worth The Work?

Given the vast amount of content that is being created and the hours of work that it takes to create it, you’re probably wondering if you should even attempt to, or continue to, engage in the channel.

The answer is Yes! Yes, you should engage in content marketing, but don’t do it the way that most businesses are.

The first step to take, that will distinguish your content from the mass, will be to develop a content strategy. There are some very basic topics that should be included in this strategy.

Audience Profile: Who, exactly, are you creating this content for? You may find that you have a few different audience profiles. Make sure that your content is going…

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