If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. Click on ‘content marketing strategy template’ and scroll to the bottom of the search engine results page to get more related search terms. Now you can get even more specific and spot-on for your audience by creating content that offers a ‘content plan template for social media’ or a ‘content marketing strategy checklist.’ This is exactly what searchers are after. Google Trends Google has even more to offer in terms of free research to help you craft the content your audience wants to stumble upon. Is your marketing team having an in-house discussion on what’s a more relevant keyword topic – social media marketing, email marketing, content marketing, or digital marketing? Google’s vision statement is, “to provide access to the world’s information in one click.” The search engine has offered these free, powerful research tools so you can do a better job. BuzzSumo allows you to create your entire content marketing strategy with one tool. Type in the website of a competitor or a top industry publisher. The tool does it for you. Effective Tools Make Your Content Research Worth It One of the biggest challenges for content marketers is having to consistently come up with compelling content.
If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert.
But it doesn’t have to be that hard or expensive! To uncover the top trends and topics of interest within your industry, you just have to roll up your sleeves and dig a little bit. You might even have some fun in the process.
Read this, and you’ll have the power to discover what content is making the search engines tick and the social channels hum, with these powerful – and easy-to-use – content marketing research tools.
Google Auto-fill
Google does a lot of the work for you, revealing what search terms people are using with the search engine’s auto-fill feature. You’ve probably used this tool hundreds, or more realistically, thousands of times, without even realizing just how useful it is for informing your content marketing strategies.
Simply start typing in the beginning of a question or phrase. Omniscient Google will do the rest. The auto-fill function displays the most popular searches, offering you a gold mine of on-trend long-tail keywords – for free.
Play around with auto-fill to really get an idea of what it can do. Want to know the meaning of life? There you go.
So when I want to learn what marketers are looking for to help develop their content marketing strategy, look no further than the auto-fill box for ‘content marketing strategies.’ This is what you’ll get:
With this information, you know marketers are after examples, templates, and the latest content marketing strategy tips for 2017.
Click on ‘content marketing strategy template’ and scroll to the bottom of the search engine results page to get more related search terms. Now you can get even more specific and spot-on for your audience by creating content that offers a ‘content plan template for social media’ or a ‘content marketing strategy checklist.’
This is exactly what searchers are after. You are now equipped to provide the solution. See, you don’t have to be psychic to excel at content marketing.
Google Trends
Google has even more to offer in terms of free research to help you craft the content your audience wants to stumble upon. Google Trends is your go-to source for finding out what are the most important topics right now in relation to your search terms. You have access to a magnificent amount of search data with this research tool.
Google Trends will show you related queries, interest by region, as well as a comparison of related search terms – over different time durations ranging from since 2004 to the past hour.
Not sure what direction to go in for a particular topic? Is your marketing team having an in-house discussion on what’s a more relevant keyword topic – social media marketing, email marketing, content marketing, or digital marketing?
Google Trends will resolve your issue with neat, easy-to-digest data. And, this tool will give you the top 25 related search queries to make your content development even more efficient.
With all this free help, could it be that Google wants content marketers to only create highly relevant, value-driven, useful material? That’s correct. Google’s vision statement is, “to provide access to the world’s information in one click.” The search engine has offered these free, powerful research tools so you can do a better job. Use them!
BuzzSumo
I LOVE this tool. (No, I am not affiliated with or receiving commissions from any of these companies.) BuzzSumo allows you to create your entire content marketing strategy with one tool. It’s comprehensive, intuitive, and it simplifies your research. How to uncover…
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