Here’s How to Add a Link to Your Instagram Story [Pro Tip]

Instagram Stories has extended the amount of time people spend in the app by approximately ten additional minutes. But, while that extra time means more attention and focus on your brand, it won't translate to much if you can't get that traffic back to your site. How to add swipe up to Instagram Stories If you have 10,000 followers or a verified account, you'll see a link icon when you open your Instagram Story tool Click the link icon, and enter or paste a link in the spot provided Click "Done" in the top right How to Add a Link to Your Instagram Story I used HubSpot's official Instagram account for these instructions, since my personal account isn't verified (I also, you'll be surprised to hear, don't have 10,000 followers … ). Here, click "+ URL" to add a link to a web page. Now, your published Story has a "See More" swipe up link. @Detoxinista Recipes Food bloggers such as @Detoxinista use Instagram Stories' swipe up link to embed recipes on the platform. They wisely post images of delicious-looking food, which incentivizes users to swipe up to learn how to make it themselves. She also often incorporates discounts if users swipe up, further incentivizing a user to purchase an item from a brand's website. One of the most effective ways to use the swipe up feature is to offer your followers something of value, for free. @Reebok Reebok created a powerful and timely campaign called "Be More Human", celebrating women's empowerment through fitness.