Author: Murray Newlands / Source: Entrepreneur Marketers cannot do their jobs without facing the now widespread world of social media. It
Marketers cannot do their jobs without facing the now widespread world of social media. Its worldwide prominence means it operates according to a strategy and mix of its own, rather than just a small chapter of the more generalized marketing mix. But, social media is not the only marketing tool in the spotlight.
Alongside influencer marketing the chatbot has become one of the most talked about and newly-adopted social media tools in marketing today. Using chatbots in your social media marketing strategy increases website traffic and sales while offering a new level of customer service to your audience. The marketing mix is a way for you to assess if you are balancing the four elements of product, price, place, and promotion to meet your customers’ needs and your sales objectives. But, how does the chatbot marketing fit into your social media marketing strategy? I’ve put together an explanation for you below.
Provide Intelligent Assistance
Your audience is contacting you via social media as it is an easy-to-use communication channel that can be accessed from anywhere, on a variety of devices. There are two types of bots: rule-based ones and artificial intelligence-powered ones. Because rule-based bots require an exact command input, consumers will likely lose patience and give up as soon as it does not detect the flow of the conversation. Making your bot intelligent will help you better communicate with your customers, as well as increase your social media engagement, and its effectiveness.
Implement Your Chatbot Across All Possible Platforms
It started with Facebook Messenger chatbots, but now chatbot building platforms are allowing companies to build bots that can be used on Twitter, Kik, Slack, WeChat, and many others. Tools such as my chatbot builder Chattypeople make it easy to create a chatbot in a matter of minutes. This customer support bot can boost your business by:
- Working seamlessly with Facebook Messenger and comments
- Pushing offers and promotions on demand
- Taking orders from Facebook
For the first time ever, messaging apps have surpassed social media apps in usage. This marks a critical point in consumer behavior, so adapting chatbots now will pave the way…
COMMENTS