Author: Book Marketing Tools / Source: bookmarketingtools.com When you’re evaluating various tactics for inclusion in your book launch ma
When you’re evaluating various tactics for inclusion in your book launch marketing plan, few can rival a juicy giveaway as a means for reaching your goals. In fact, most authors who have implemented this tactic successfully will agree that it’s one of the best ways to attract readers and collect their email addresses.
To put it simply: giveaways (along with contests) are dynamite. All you have to do is light the fuse.
“Listen buddy, I already have to give away advance reader copies to get reviews. Do I really have to give away more free stuff?”
Look, we sympathize with you—especially if you’re an indie author bootstrapping your first launch. The thing is that contests and giveaways can lead to a bucket load of benefits beyond collecting email addresses. While many other book launch tactics are focused on a very narrow set of goals, the goals you can achieve with a single giveaway are much broader. You also achieve them faster.
Generating buzz is what your book launch is all about, so why not take it to the next level? You can implement this tactic fairly cost effectively, and you can set the entire thing up in minutes.
With that said, let’s review some of the key benefits of running a contest or giveaway.
On the surface, freebies appear to be money losers, but here’s the truth:
- Giveaways create tons of goodwill. Give people free, valuable stuff and you’re golden—they will develop friendly, cooperative, and kind feelings or attitudes toward you. The other aspect to consider is that any time you give bloggers and podcast hosts goodies to give to their audience, you make them look great. It’s a win for all involved.
- Giveaways and contests can go viral. This means that every time you create a new one, you’re potentially setting your author brand and your new book up for massive exposure.
- If you’re hoping to generate engagement, this tactic…
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