Here are some questions you can ask. These types of questions can be asked in a lot of ways. Ask yourself what types of things your ideal client is doing right now that they’d like to share and ask them about it! Another question to post on Instagram is about how your audience uses your product. What is your favorite thing about (product or service)? When is your favorite time to use (product or service)? The next time you post an inspirational quote or picture though, don’t leave it there. Which question works best depends somewhat on the picture, but here are some ideas as a starting point: What would you do if you could not fail? This type of question triggers a different feeling and response than just asking “what’s your favorite X?” Not everyone will have a favorite sports team (me for example). Think about self-identifying statements such as: coffee drinker nerd/geek crafter Tiger’s fan What questions can you ask that let your audience show off their cred as in the example above or give them an opportunity to share something they love?
When you post questions on Instagram, you open up the door to more engagement, which leads to more people seeing your posts.
One of the best reasons to use questions on Instagram? They are one of the most underutilized types of posts. Most businesses treat Instagram like a photo journal, instead of an opportunity to engage with their followers. You can stand apart by connecting with your audience through your posts.
Ready to get started? Here are some questions you can ask. Each of these examples is just a beginning– get creative and transform these into dozens more questions to post on Instagram!
1. What Are You Working On?
In real life, this is a standard ice-breaker question. Yet, we rarely think to ask it online. One of the primary reasons that social media even exists is because people, in general, like to share their lives. When you ask questions that give an opportunity for them to open up, you start the conversation.
These types of questions can be asked in a lot of ways. For example:
- Remodeling or crafting related business. What project are you creating right now?
- Life or business coach. What is your biggest goal right now?
- Theatre. What movie are you excited to see next?
- Restaurant. When is your next date night?
You will notice that all of these questions have a time-related word, such as “now” or “next.” This helps prompt a response. The questions are also limited in scope and easy to answer. They are customized to the type of business asking them and related to something that their ideal customer deeply cares about.
Ask yourself what types of things your ideal client is doing right now that they’d like to share and ask them about it! Then they don’t feel like they have to do an awkward humble brag instead, because you brought it up in the first place.
2. How Do You Use Our Product?
Another question to post on Instagram is about how your audience uses your product. This is a two for one win for you, because not only do you engage with your ideal client, but you gain some useful information in the process. You can use what you learn to make better products and services.
But simply asking “How do you use our product?” is boring, and will quickly become repetitive.
Think like a reporter: Who, What, When, Why, and Where. Here are some examples:
- Who is your favorite person to use/share (product or service) with? Tag them!
- Who first told you about (product or service)?
- What are your favorite recipes to make with our (food or beverage product)?
- When was the last time you had a (product or service)?
- What is your favorite thing about (product or service)?
- What is your favorite (complementary product or service) to have with (product or service)?
- When is your favorite time to use (product or service)?
- Why did you first start using (product or service)?
- Where do you usually use (product or service)?
- What is the most unexpected place (product or service) has come in handy?
- Where are you enjoying (product or service)? Send us a picture!
Once you start thinking this way, you’ll be able to come up with lots of questions.
Sometimes, when you post a question on Instagram, follow up with a call to action such as tagging a friend. Don’t do this too often, but it’s good to add from time to time.
3. What Makes You Inspired?
There’s a reason that inspirational memes and quotes float around on a daily basis. People want to feel good. We crave inspiration.
The next time you post an inspirational quote or picture though, don’t leave it there. Add a question. Which question works best depends somewhat on the picture, but…
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