Interesting Not Interesting Share Tweet As the head of video production at Brightcove, I get asked all the time, “James, my customer is new to video and wants to know if they should staff up or hire an agency to start doing more with video. Scenario 1: The one and done video project Say you’re looking at a project that requires a few basic videos like product videos, interviews, or demos that you plan to leverage for a while – evergreen video content. In this scenario, I always recommend finding a vendor; either a solo freelancer or a production company. This approach will help you get your project off the ground and ensure you have the quality you need. Scenario 2: You’re all-in on video You’ve already determined that video is a cornerstone of your marketing. And now you’re trying to build a larger video program with product videos, interviews, demos, communications, and some big budget projects. Solution: Bring video production in-house This is a scenario where you’re really going to start to see the benefit of in-house video production vs outsourcing, both from a management and budget standpoint. For this scenario, I almost always suggest hiring someone internally. Having someone dedicated internally (like me) will enable you to write, shoot, and edit different types of video. If you have more invested in video already, I recommend you look for someone or multiple people with more experience.
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As the head of video production at Brightcove, I get asked all the time, “James, my customer is new to video and wants to know if they should staff up or hire an agency to start doing more with video. What should I recommend?” My response is usually a long-winded “Well, that depends on XYZ factors in ABC industry, what their budgets are, how their marketing works, etc.”
Basically, there is no easy answer to this question. BUT, there is a general equation I follow to determine if an organization should produce video in-house or outsource, and it all has to do with how much content you’re planning on producing and how much would it cost to a) outsource or b) hire someone internally. Let’s dig into a few scenarios to see how this plays out.
Scenario 1: The one and done video project
Say you’re looking at a project that requires a few basic videos like product videos, interviews, or demos that you plan to leverage for a while – evergreen video content. You don’t have a dedicated team of folks, but you have a few players who are willing to lend a hand and get the job done in terms of writing, direction, and production. For all intents and purposes, this video venture is a test of the content type and is budgeted accordingly.
Solution: Outsource video production
What are the advantages of outsourcing vs in-house video production? I’m all for DIY, but when it comes to video there are some things you just don’t want to risk. Poor lighting, audio, or a lackluster concept may not be deal breakers for some audiences (thanks to YouTube for those expectations!) but…
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