DMN's editor-in-chief hunts the social through the streets of Prague and the "luxe bunker" offices of Socialbakers Unlike President Donald Trump's sometime attorney Michael Cohen, I can no longer say "I have never been to Prague." That's precisely where I am this week, and I am indeed scheduled to meet one or more Russians. But this isn't a spy story, even though I am sporting a Bogart trench-coat against the mild spring rain. "The Power of Conversations" is the theme of the summit, and Prague is a very conversational city. Even in the quiet quarter where Socialbaker's headquarters are located — up around the bend of the Vlatava River, about forty minutes' walk from all the famous sights — taverns and restaurants are full on weekday evenings with young people socializing over tumblers of Pilsener Urquell and Staropromen. Engage itself turns out to be highly social and conversational. Although there's a full day of keynotes scheduled, mot of the engagement is happening in workshops at a series of sites scattered around the Forum Karlin complex where Socialbakers has its office; and in the lobby and bar of the nearby Penta Hotel. As for Socialbakers offices, they're a step beyond even the leisurely, open-plan, We Work-ish spaces seen in New York. (Meeting room by Joseph Beuys) It's a perfect environment for young social media professionals — and this crowd does skew young (I saw one person skipping, yes skipping, across the office) — to scatter and work on their workshop projects. Social campaigns are not "random acts of marketing" You need not only compelling content, but you need to activate it at the right time for the right audience "There is no perfect social media platform" (said a workshop speaker).
DMN’s editor-in-chief hunts the social through the streets of Prague and the “luxe bunker” offices of Socialbakers
Unlike President Donald Trump’s sometime attorney Michael Cohen, I can no longer say “I have never been to Prague.” That’s precisely where I am this week, and I am indeed scheduled to meet one or more Russians. But this isn’t a spy story, even though I am sporting a Bogart trench-coat against the mild spring rain. I’m here for Engage, the annual social media summit hosted by Socialbakers.
“The Power of Conversations” is the theme of the summit, and Prague is a very conversational city. Even in the quiet quarter where Socialbaker’s headquarters are located — up around the bend of the Vlatava River, about forty minutes’ walk from all the famous sights — taverns and restaurants are full on weekday evenings with young people socializing over tumblers of Pilsener Urquell and Staropromen.
Engage itself turns out to be highly social and conversational. Although there’s a full day of keynotes scheduled, mot of the engagement is happening in workshops at a series of sites scattered around the Forum Karlin complex where Socialbakers has its office; and in the lobby and bar of the nearby Penta Hotel. Bright young people in Socialbakers t-shirts are roaming the quiet, cobbled streets, offering idiosyncratic directions to guests: “It’s around the corner, there’s a backyard, and there’s an Audi A5 parked there, great car.”
As for Socialbakers offices, they’re a step beyond even the leisurely, open-plan, We Work-ish spaces…
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