In this article, I'll share three less-popular content marketing tactics that still work really well to generate traffic, links, and social shares. But list posts still work really well: They can drive traffic and links to your site. List posts are a content format you should consider adding to your content mix. Expert Roundups Another tactic that has fallen out of favor is expert roundups, which were popular in 2014. My very first roundup got over 5,000 social shares. Having too many people featured resulted in less exposure for each expert, and many influencers stopped participating because of low exposure along with the low-quality-content issue. Despite negative perceptions about expert roundups, a well-executed roundup can still do well and get lots of backlinks, social shares, and exposure in general. In his article, he writes most of the content, thus ensuring the content is top quality, and he includes 10 influencer quotes: "Blogging Statistics and Trends: The 2017 Survey of 1000+ Bloggers" (1,000+ social shares). Focusing on Building Relationships Along With the Backlinks Building relationships isn't something that most marketers focus on, and you don't see a lot of case studies or data-driven content showing how effective it is. Summing It Up List posts, expert roundups, and relationship-building are just a few marketing tactics that you may want to explore if you aren't already using them.
Ever wonder why marketers still struggle with digital marketing despite all the instructional content out there?
Those who have succeeded with digital marketing have created detailed guides and case studies, sharing the steps that they took to achieve their results. Some people have been able to use those free resources to succeed, but many others still struggle and fail.
One of the problems with marketing tactics is that as they become more popular and everyone starts using them, they tend to lose some effectiveness. The competition becomes tougher, and you really have to stand out to be seen.
Sometimes, it’s easier to find success by pursuing unpopular tactics that people haven’t caught on to yet—or tactics that have fallen out of favor but still work.
In this article, I’ll share three less-popular content marketing tactics that still work really well to generate traffic, links, and social shares.
1. List Posts
In the age of “10x content,” list posts have become unpopular. Influencers are constantly promoting the idea that content has to be top quality to stand out since everyone is getting into content marketing.
As a result, bloggers are more focused on data-driven content, case studies with real-life examples, ultimate guides, and other types of content that promote thought leadership.
List posts and listicles, on the other hand, often seem too easy to create and lacking in authority. Just about anyone that can write can create a list post.
But list posts still work really well: They can drive traffic and links to your site. Neil Patel writes that Leo Widrich used list posts to promote Buffer and that lists posts drove over 100 signups per day for Buffer (check out lesson No. 3).
List posts alone might not make you an ultimate authority or thought leader in your niche. But they do drive traffic; they also get shared, and they attract links.
List posts are a content format you should consider adding to your content mix.
2. Expert Roundups
Another tactic that has fallen out of favor is expert roundups, which were popular in 2014. My very first roundup got over 5,000 social shares.
However, a lot of other inexperienced bloggers started doing roundups, and the tactic quickly fell from popularity, for several reasons:
- A lot of bloggers were asking uninteresting questions that weren’t helpful to their target audience, or they were asking questions that had already been asked by others. Asking boring questions led to uninteresting answers and low-quality content that people weren’t willing to share.
- People were asking the same influencers to participate in their roundups, and also creating bigger and bigger roundups with 50+ or more experts….
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