Create Subscription Box Video Ads Without Blowing Your Budget

Create Subscription Box Video Ads Without Blowing Your Budget. If this is you, then you’re going to want to hug me because I’m about to give you the lowdown on two of the most profitable types of video ads for your amazing subscription box. The best news: they don’t require a huge production budget. You’ll need to use a quality camera, find (or create) a neutral background, and begin filming while you or someone else unboxes the items in your subscription box one by one. As mentioned in our Influencer eBook, these social media stars can help you and your brand do things such as: reach a very targeted audience, create a sense of authenticity and trust around your brand, and provide niche specific expertise. Not only will people who know the influencer react favorably to your video ad and potentially convert or at least move farther down the funnel based on their (presumably positive) testimonials, but even those who don’t know the influencer will still see someone sharing their experience with your products which also propels them to become more familiar with your brand. What’s even more compelling is the fact that 70% of consumers value the opinions of others online, regardless of whether they even know them or not! This all adds up to the fact that using an influencer testimonial in a video can work 2x as hard to convince and convert your potential customers. Merely layering text can turn the influencer created video into a fantastic video ad. The 13 Best Instagram Marketing...

Author: Amanda Oliver / Source: Business 2 Community

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You’ve got your brilliant idea for a subscription box and you have a fairly loyal fan base. You know you should be capitalizing on the video ad boom on Facebook and Instagram to reach more potential customers. Yet you’ve got a small team and an even smaller budget.

Sound familiar?

If this is you, then you’re going to want to hug me because I’m about to give you the lowdown on two of the most profitable types of video ads for your amazing subscription box.

The best news: they don’t require a huge production budget. (And if you’re not a fan of hugs, I also take Starbucks gift cards.)

Unboxing

Like all good trends, this one started on Youtube. The phenomena of unboxing an item created a cult-like following and have even had industry analysts claim that they are the new toy commercials.

With view rates in the hundreds of millions it’s redundant to say that unboxing videos are insanely popular. (Even though I did just that.) Which is why it makes perfect sense that iterating off of this trend can provide you a template for your own successful video ad.

No matter what form of a subscription box you’re offering, filming an unboxing video of what might be inside is a no-brainer.

While this requires a bit of skill and technical knowledge, it’s not so difficult or expensive as to make it ridiculously prohibitive.

You’ll need to use a quality camera, find (or create) a neutral background, and begin filming while you or someone else unboxes the items in your subscription box one by one. Alternatively, you can take still images of each step and then turn those into a slideshow or gif using programs like Giphy or Facebook’s slideshow tool.