Email marketing is one of the most powerful tools an ecommerce business can use to increase sales. Use a Cart Abandonment Series By some accounts, a shopping cart abandonment email series can boost ecommerce sales 35 percent or more. A shopping cart abandonment series works by sending a known shopper — someone whose email address you have — a message when that shopper leaves items in an ecommerce shopping cart. 12 hours after abandonment offer to address questions or concerns. A single call to action will have just one button or link for the shopper to click. Online marketing firm Wordstream reported that using a single call to action helped one business boost sales more than 1,600 percent. A/B Test Your Email Subject Line Sometimes email marketers get in a hurry. Does including a question in the subject line increase opens for this segment? Does addressing the subscriber by name boost open rates? How are open rates affected when I put a price in the subject line?
Email marketing is one of the most powerful tools an ecommerce business can use to increase sales.
Depending on who you ask, email marketing can generate a return on investment between a few dollars for every $1 invested and a phenomenal 43,000 percent. The difference in email’s reported performance may have something to do with execution.
The best online sellers can use an email message, which costs just a few dollars to send, to produce tens of thousands of dollars in sales.
Here are five email marketing tips you can use to boost your business this week.
1. Use a Cart Abandonment Series
By some accounts, a shopping cart abandonment email series can boost ecommerce sales 35 percent or more. But perhaps less than a quarter of online sellers actually use this tool.
A shopping cart abandonment series works by sending a known shopper — someone whose email address you have — a message when that shopper leaves items in an ecommerce shopping cart.
There are a few requisites.
- Your ecommerce and email platforms must be integrated.
- You need to know the shopper’s email address.
- You should have a reasonable amount of site traffic (maybe 5,000 visitors a month).
While there is not necessarily a “formula” for the perfect shopping cart abandonment series, consider at least three messages, such as.
- One hour after abandonment remind the shopper about the order.
- 12 hours after abandonment offer to address questions or concerns.
- 24 hours after abandonment make a free shipping or discounted price offer.
Your email service provider likely has a tutorial showing how to set up an abandoned cart email series.
2. Create a ‘First Purchase’ Email Series
Repeat, returning customers are worth a lot more to your ecommerce business than one-buy-wonders who arrive at your site from Google, make a single purchase, and never…
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