How Companies Can Avoid Death by Rising Advertising Costs

How Companies Can Avoid Death by Rising Advertising Costs

Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow. As if scaling a business isn't hard enough, advertising costs have risen significantly in recent years and will continue to do so. Big companies have started taking advantage of ad space on social media, and they'll only be buying more, which will keep driving prices up. But, if you're looking to play a long-term game, keep investing your money into content marketing and advertising so you can save on rising costs now and later. The big question is what can you do within the next few months to take advantage of this opportunity to build your brand and resourcefully scale up. Create video content for your business. This can be accomplished by adding a personal brand to your company and engaging with your community daily on social media. Focusing on connecting with my audience and potential clients cost me zero dollars. Marketing costs, in the long run, will continually rise as advertising space becomes more competitive. Invest today while content marketing costs are relatively low, to make sure your business grows and scales in the future.

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Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow.

How Companies Can Avoid Death by Rising Advertising Costs

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As if scaling a business isn’t hard enough, advertising costs have risen significantly in recent years and will continue to do so. As the stakes get higher, taking organic strategic steps can help you get more for your money.

Here’s where content marketing and social media strategy come into play. I view content marketing and advertising as real estate on someone’s phone. If you buy that real estate while it’s still relatively cheap, your business will be worth exponentially more in a few years. However, if you miss out on that opportunity, expect the value of your business to stay low.

Big companies have started taking advantage of ad space on social media, and they’ll only be buying more, which will keep driving prices up. Now is the time for you and your company to get your spot in the ad space before the big players drive costs out of your reach.

I know it’s tempting to pocket the profits from your business and reward yourself for hard work. But, if you’re looking to play a long-term game, keep investing your money into content marketing and advertising so you can save on rising costs now and later.

If you’re not investing in content marketing and advertising, you’re leaving a lot of money on the table. My goal here is to show you how you can avoid that, grow and future-proof your business.

The three tips for marketing your business for growth

According to Hubspot.com, 47 percent of consumers will view at least three to five pieces of content before speaking with a sales rep; and after watching a single video, 64 percent of users are more likely to buy a product online. Similarly, Content Marketing Institute says content marketing gets three times more leads than paid search advertising.

The customer of today is armed and bombarded with more information than ever. To win them over, you need to create compelling content that stands out, conveys your advantage and delivers the value they’re looking for. Then you have to get this content into the palm of your audience’s hand.

Your business needs social ad content to use as vehicles that deliver value to your audience. Not only does this build significant brand equity, but your marketing costs will also drop, and returns will rise when you…

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