3 brands with the best social media campaigns in 2016

But social media networks are not the only ones paying attention to consumers’ changing preferences – brands are certainly taking notice and are increasingly focusing on making social media marketing plans a major objective of their overall goals. Take a look below at some of the best social media campaigns we saw over the past year and what made each of them successful. Buzzfeed’s Tasty Facebook videos Chances are you’ve seen one of Buzzfeed’s Tasty videos – they’ve appeared on all forms of social media in the recent past but have found the most success on Facebook. High engagement is the goal with the Tasty strategy, and Buzzfeed achieves this with grace, as pointed out by Brandwatch’s Vice President of Agency – Americas, Jim Reynolds. Every post is through a GoPro lens, of course, but the focus of the feed is not on the product – it’s on the user-generated photos and videos that showcase a variety of lifestyles – family, adventure, relaxation. Most importantly, GoPro doesn’t use Instagram to sell its product – it uses the platform to celebrate a lifestyle of adventure.” Making user engagement a focal point of its marketing strategy has allowed GoPro to establish more intimate and human connections with its target audience. With nearly 700,000 followers on the image-sharing platform and a strong presence on other social networks, Cara is well-known within the mommy blogging sphere, and Nuna has figured out that its target audience follows Cara on social media. Consumers want what they are using.” Influencer marketing is increasing in use and importance as it has brought many brands spectacular results. What company wouldn’t want to experience that kind of success? Social media has allowed brands to establish and maintain strong connections with their target audiences, and it’s a strategy that companies should continue to follow.

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Here are three brands that won the game of social media with their successful campaigns throughout 2016.
Here are three brands that won the game of social media with their successful campaigns throughout 2016.

Facebook Live video, Snapchat’s funky face filters, Twitter’s move to make Tweets longer – these are just a few of the new enhancements we saw added to our favorite social networks over the past year. As users continue to demand more from these platforms, these applications will continue to evolve to meet these requirements.

But social media networks are not the only ones paying attention to consumers’ changing preferences – brands are certainly taking notice and are increasingly focusing on making social media marketing plans a major objective of their overall goals.

But businesses can’t just throw any old post, photo or Tweet up there and hope it resonates with the target audience. This type of content needs a variety of elements to get the results that marketers are looking for. It’s got to be eye-catching and engaging, it must tell a story, and it has to keep consumers coming back for more.

Having all of these components sounds impossible, right? Not so! By incorporating these details into your social media marketing plan, you can experience the wide range of benefits that these platforms offer.

Still not convinced? Take a look below at some of the best social media campaigns we saw over the past year and what made each of them successful.

Buzzfeed’s Tasty Facebook videos

Chances are you’ve seen one of Buzzfeed’s Tasty videos – they’ve appeared on all forms of social media in the recent past but have found the most success on Facebook. These videos feature action shots of various recipes being made, from bacon mac ‘n’ cheese pot pie to cookies & cream brownie cheesecake bars to slow cooker spiced apple cider, among many other delectable dishes.

But what makes these visual recipes stand out from the deluge of other videos that no doubt flood your Facebook Newsfeed daily?

Well, you wouldn’t think that shorter videos would have a lot time to convey much of a message, but Tasty excels in that regard. In between one and two minutes for each video, Buzzfeed has effectively told a story to its viewers, and it’s one they can easily take with them or share with others. High engagement is the goal with the Tasty strategy, and Buzzfeed achieves this with grace, as pointed out by Brandwatch’s Vice President of Agency – Americas, Jim Reynolds.

“These videos are examples of great, short engagement and shareable content that quickly sucks a consumer in and draws them into…

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