But that doesn't mean content marketing is now ubiquitous. According to the Content Marketing Institute; Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience -- with the objective of driving profitable customer action” So, why aren't business owners engaging in content marketing more? To keep things simple, I like to say that content marketing is just good old storytelling. Here are a few reasons why smart business owners should stop stalling, put a blog on their sites and start investing in credible content marketing efforts. Said Gyanwali: "Content marketing, when done properly, is bound to generate more inbound traffic to your site for the reason that good content marketing focuses on what the people want to hear and not what the business wants to tell them. Creative and engaging content increases your brand awareness and popularity. And shares can be responsible for a major portion of the engagement you get. Great storytellers can put you before the right audience. A great story is cheaper than a news article. He said, “One of the most effective SEO strategies is content marketing.
From a buzzword to a mainstay, content marketing has risen to stake its claim as one of the best advertising and marketing strategies, rivaling almost all traditional advertising ones.
But that doesn’t mean content marketing is now ubiquitous. No, the problem seems to be that business owners aren’t ignoring content marketing; they just don’t know what it is. According to the Content Marketing Institute; Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience — with the objective of driving profitable customer action”
So, why aren’t business owners engaging in content marketing more? One answer may be that they don’t understand it.
And here I have an explanation. To keep things simple, I like to say that content marketing is just good old storytelling. Make that storytelling to a targeted audience, with a precise purpose: to convert your audience members into customers.
Here are a few reasons why smart business owners should stop stalling, put a blog on their sites and start investing in credible content marketing efforts.
1. Everyone reacts to a good story.
Storytelling was one of humankind’s earliest means of communication, and through the ages it has remained relevant. Stories, after all, are human triggers. While it is an established fact that humans have a short reading span online, almost everyone will slow down for a beautifully told story or other creative content.
That reminds me of the wisdom shared by Nirmal Gyanwali, a Sydney-based web design expert, at the 2015 Content Marketing World Conference. Said Gyanwali: “Content marketing, when done properly, is bound to generate more inbound traffic to your site for the reason that good content marketing focuses on what the people want to hear and not what the business wants to tell them. Stories are good bait. [Listeners will] always bite.”
2. Everyone likes a storyteller.
The one major reason I used to always like to go see Grandma as a kid was her stories. She was such a great storyteller that I would sit for hours on end…
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