For new freelance writers: You may have started off with a couple of great clients, but now you have to turn your passion into a sustainable writing business. Last week, I talked about the importance of business and content strategy. Time management Before you click away, disappointed that I brought up something as practical and boring as time management, hear me out. Time management is the core of your strong business and content strategy, because how you spend your time directly affects the: Health of your business Types of clients you attract Value you have to offer those clients You don’t get anointed a freelance writer and then get to sit back and eat bonbons while clients who pay competitive rates flock to you. The challenges and struggles of the hero’s journey exist for a reason: They help you and your business grow. Working extremely long hours every day of the week might seem exciting at first, but it always leads to burnout. Market to the right prospects A part of your work time needs to be dedicated to marketing your own business. One of the reasons why freelancers often experience the “feast or famine” cycle is because they overbook themselves with client work and don’t have time to market themselves. Carve out time for learning Another part of your work time should be dedicated to your own marketing education. To stand out as a well-qualified content marketer in the sea of freelance writers, you have to offer something special.
Everyone loves the part of the hero’s journey where our protagonist accepts the “call to adventure” and “crosses the threshold” from “the ordinary world” into “the extraordinary world.”
It’s engaging. It’s hopeful. It pushes the plot forward.
But we can’t forget about the challenges and struggles that come next.
For new freelance writers:
You may have started off with a couple of great clients, but now you have to turn your passion into a sustainable writing business.
Last week, I talked about the importance of business and content strategy. Today, I’m going to dive into the skill that enables that winning combination.
Time management
Before you click away, disappointed that I brought up something as practical and boring as time management, hear me out. My intent is not to poop on your party.
In fact, it’s the exact opposite.
When our freelance-writer heroes accept calls to adventure to cross over into the extraordinary world, they still need to be equipped with the real-world abilities that make their service businesses possible.
And part of that transformation involves balancing client work with their own marketing and marketing education.
Time management is the core of your strong business and content strategy, because how you spend your time directly affects the:
- Health of your business
- Types of clients you attract
- Value you have to offer those clients
You don’t get anointed a freelance writer and then get to sit back and eat bonbons while clients who pay competitive rates flock to you.
The challenges and struggles of the hero’s journey exist for a reason: They help you and your business grow.
Use these five tips to navigate those obstacles in the extraordinary freelance writing world on your way to becoming a well-paid content writer.
1. Treat your business like … a business
Successful freelance writers establish the healthy boundaries all businesses (and especially service businesses) need.
Working extremely long hours every day of the week might seem exciting at first, but it always leads to burnout.
And when you’re burned out, you only have scraps of energy to offer new clients who might want to work with you at that time. You may even be so absent-minded that you forget to invoice your existing…
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