Why Offering Value to the Customer Is at the Top of This Marketer’s Priorities

Why Offering Value to the Customer Is at the Top of This Marketer’s Priorities

Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars talks with Jack McAlpin, the CMO of OpenDrives, a storage solution company based in Culver City, Calif. OpenDrives focuses on catering to the customer, specifically what the company can offer to its customers. McAlpin explains how OpenDrives works to decrease the amount of time customers wait to see value, help the customer make money and save the customer money via the quickest route. McAlpin, who moved to San Francisco after college with a philosophy degree, eventually made his pivot to marketing. Now, his career focuses on refining his startup's lead generation. An important lesson McAlpin has learned with a startup is to seek investors who can strategically move your business forward by introducing you to new customers or new markets. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds of top YouTube channels in the business vertical. Click here to become a part of this growing video network.

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Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars talks with Jack McAlpin, the CMO of OpenDrives, a storage solution company based in Culver City, Calif. OpenDrives focuses on catering to the customer, specifically what the company can offer to its customers. McAlpin explains how OpenDrives works to decrease the amount of time customers wait to see value, help the customer make money and save the customer money via the quickest route.

McAlpin, who moved to San Francisco after college with a philosophy degree, eventually made his pivot to marketing….

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