Opinions expressed by Entrepreneur contributors are their own. If you’ve ever looked for tips on growing your YouTube channel or researched video marketing, it’s likely you’ve come across Derral Eves at some point or time. Based in southern Utah, Eves is one of the world’s top YouTube and online video marketing experts. His top clients have included Red Bull, NBC, ABC, Adobe Software, American Enterprise Institute and many more. Notably, he was an executive producer on several viral video campaigns, including Squatty Potty’s ice cream pooping unicorn ad, which won the “Ad of the Year” award at the 2015 Webbys. Between Eves’s own YouTube channel, which currently has over 491,000 subscribers, and those of his clients, he has gained a combined 32 billion views on YouTube to date. For most entrepreneurs, YouTube can be a challenging medium to figure out. As you’ll notice in the video above, within the first few seconds Eves and I are laughing out loud. Per Eves, if your audience isn’t hooked within the first few seconds of a video, they will not stick around to watch the middle or get to the end of it – or any others in your collection. Watch more videos from Carlos Gil on his YouTube channel here.
Opinions expressed by Entrepreneur contributors are their own.
If you’ve ever looked for tips on growing your YouTube channel or researched video marketing, it’s likely you’ve come across Derral Eves at some point or time.
Based in southern Utah, Eves is one of the world’s top YouTube and online video marketing experts. His top clients have included Red Bull, NBC, ABC, Adobe Software, American Enterprise Institute and many more. Notably, he was an executive producer on several viral video campaigns, including Squatty Potty’s ice cream pooping unicorn ad, which won the “Ad of the Year” award at the 2015 Webbys.
Between Eves’s own YouTube channel, which currently has over 491,000 subscribers, and those of his clients, he has gained a combined 32 billion views on…
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