Author: Jay Baer / Source: Convince and Convert: Social Media Consulting and Content Marketing Consulting I’ve been creating content mark
I’ve been creating content marketing strategies for clients for a long time, and optimizing content strategy for Convince & Convert for even longer.
I’ve written a whole book about it (Youtility), plus dozens—maybe hundreds—of blog posts on this site.
But in all that time, I’ve never really sat down and taught other people how to create a content marketing strategy that really and truly works.
Until now.
I’m sure you’ll agree that content marketing is harder than ever. That doesn’t mean you can’t succeed with content, but it DOES mean you have to change your approach.
- You may struggle with creating enough content consistently.
- You may not be entirely happy with how you’re measuring your content.
- You may have noticed that your content success is declining on a per-execution basis.
These are all very, very common and are exactly the kind of problems my team and I solve for clients.
Now I want us to solve them together.
On Monday, I conducted a free Webinar called How to Create a Winning Content Marketing Strategy, in 7 Steps.
Slides and recording are below. I think you’ll learn a lot, as this is the same process we use to create content strategy for amazing brands.
Let’s Make You a Content Marketing Hero
Why am I finally teaching our system? Two reasons.
First, I am launching a comprehensive, online course: The Content Marketing Strategy Master Class. This is a 10-week program, taught by me, with weekly lessons, Q&A, online…
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