Marketing Best Practices for SMBs on a Budget

Marketing Best Practices for SMBs on a Budget

Below are some of the most effective marketing strategies for the business on a budget. A best practice is to create different types of content, including e-books, blogs, websites, brochures and social media pages. Based on a survey conducted by the Content Marketing Institute in 2016, 86 percent of B2B marketers and 77 percent of B2C marketers use content marketing to promote their business. Mint is an example of a small business that grew to more than 2 million customers in the span of 3 years with the use of content marketing. Create informational videos Another creative technique to market your business is to produce informative videos that explain your product or service in a helpful manner. This company spent $4,500 on a video ad that was posted on YouTube and, subsequently, got more than 10 million views, 76,000 Facebook fans and 23,000 Twitter followers. Social media websites like Facebook, Twitter and Google Plus, allow companies to market their brand extensively through the inbound techniques mentioned earlier. Engaging in social media conversations will also help you build an online network and drive business growth. Produce compelling emails Another simple yet effective technique to market your small business is through e-mail marketing campaigns. E-mails are an easy way to share content that is relevant to your target customers.

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Marketing Best Practices for SMBs on a Budget

If you recently launched a startup or small business, you may not have enough funds to invest in expensive advertising and marketing campaigns like your larger competitors. But don’t worry, there are plenty of simple and effective marketing techniques with a modest budget that can help you promote your small business. Below are some of the most effective marketing strategies for the business on a budget.

Curate remarkable content

Content marketing has become an essential and affordable marketing technique for any business, big or small. You can expand your customer base by creating and distributing relevant and valuable content to your target audience through various channels. This helps you to drive traffic to your website and attract new customers. You should continuously monitor the performance of your content through (free) tools like Google Analytics. In addition, you should review and update your content based on its past performance and focus only on creating content that generates more views. To do this, you need to understand the likes and dislikes of your target audience and know what types of content they are looking for. A best practice is to create different types of content, including e-books, blogs, websites, brochures and social media pages. Based on a survey conducted by the Content Marketing Institute in 2016, 86 percent of B2B marketers and 77 percent of B2C marketers use content marketing to promote their business.

Mint is an example of a small business that grew to more than 2 million customers in the span of 3 years with the use of content marketing. They created custom infographics specifically designed to speak to their target customers and then used the power of social media to distribute it.

Another success story is that of Yale Appliance, an appliance store based out of Boston, that grew its business by 40 percent through effective content marketing. They focused on creating blog posts that provided genuinely useful information to their readers, helping them in the buyer decision process.

Create informational videos

Another creative technique to market your business is to produce informative videos that explain your product or service in a helpful manner. In general, users prefer to watch videos over reading long…

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