You can configure it to likes content, follow users and comment on similar content. Hootsuite Hootsuite is the go-to scheduling tool for many -- it's one of the original social media scheduling and management tools and it's compatible with most social networks. Related: 10 Laws of Social Media Marketing 4. It is a scheduler, analytics tool, user-generated content manager, social listening tool, hashtag monitor and audience manager. Additionally, it's built for team-based collaboration and has the ability to manage multiple Instagram accounts at once. Hashtracking To succeed on Instagram, you need to pay close attention to analytical data, and Hashtracking is an easy to use tool that helps track your progress, analyze your performance, refine your content, expand your following and develop more effective campaigns. Related: 12 Social Media Mistakes That Entrepreneurs Make 6. Once you have Boost set up, all your customers need to do is use your custom hashtag -- they can comment or text your #hashtags to make a purchase. Reposting user-generated content featuring your products is one way to really get your customers excited to share on social media. Stories allow you to really command the viewer's attention and if you have access to the "swipe up" feature it's a great way to drive sales using creative content.
Instagram marketing can help you scale your brand quickly, and these tools can help you do that.
Opinions expressed by Entrepreneur contributors are their own.
One thing that has remained consistent over the past few years is Instagram‘s potential to put your brand — both personal and company — directly in front of your specific target market. It’s the social media platform experiencing the most rapid growth in the Millennial demographic, and its monthly active users are predicted to exceed 111 million this year.
My company develops and brings ecommerce brands to the market, and one of the first questions asked during the research and development phase is whether or not the product can easily be marketed on Instagram. If not, the idea is scrapped.
Instagram marketing can help you scale your brand quickly, and there are multiple tools available to help you along the way, each with their own strong points, depending on your specific needs and strategy on Instagram. Here are ten Instagram tools to take a look at — and test drive — to help you fully leverage the social media network that is currently home to the most consumer attention.
1. SocialCaptain
To attract followers on Instagram, you often need to give before you receive. However, manually liking and commenting on content can be extremely time consuming. That’s where an automation tool like SocialCaptain comes in. It interacts with other Instagram profiles so you don’t have to do everything manually.
Through the use of artificial intelligence, SocialCaptain is able to find and target real users that match your target audience. You can configure it to likes content, follow users and comment on similar content.
I suggest using something like this in addition to doing manual interaction. If you rely 100 percent on automation your approach can be viewed as spammy and not authentic. Leverage automation, but don’t rely on it 100 percent.
2. Hootsuite
Hootsuite is the go-to scheduling tool for many — it’s one of the original social media scheduling and management tools and it’s compatible with most social networks. You can manage your Instagram, Facebook, YouTube, LinkedIn, Twitter and Pinterest accounts all through a single dashboard.
Hootsuite now allows you to publish content directly to Instagram, which is something that it was lacking in the past. While Instagram offers a huge opportunity, you also can’t put all of your eggs in one basket. This tool allows you to schedule content on all social media channels in advance, ensuring you have content set to drip across every network your audience resides on.
3. Grum
Grum is a scheduling tool as well, similar to Hootsuite. However, it’s specifically geared toward Instagram. If the majority of your marketing is on Instagram, some of its little features make this something worth checking out. For example, it can be set to post content at a future date without needing you to confirm it later — which is something required with Hootsuite.
Another useful feature is the ability to automatically add the first comment to any of your posts. If you use hashtags, including them in the caption can sometimes dilute your message. Adding them as the first comment can make…
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