Why 2017 Must Be the Year of Content Marketing

Why 2017 Must Be the Year of Content Marketing. Content marketing budgets are staying the same or increasing in 84% of businesses. Instead, the world’s largest brands have been pouring time, effort and money into producing unique and engaging content through which they can reach out to their audiences. As we move towards 2017, 45 percent of marketers predict that budget will stay the same, while 39 percent expect it to increase. It doesn’t matter what you call it — so long as we all understand that we’re discussing the act of producing useful content that entices customers towards a brand, a product, or a service. However, the way in which consumers engage with content has changed drastically. He highlighted that the two companies had the exact same technology available to them, but ultimately, it was Netflix’s strategy that won them the war. Diving into content marketing is simply a matter of budgeting for the production of content through 2017’s most popular mediums. With these statistics in mind, and with an increasing number of avenues into content marketing opening up, there’s simply no excuse for not producing unique and engaging content in 2017. About the Author Kaya Ismail is a business software journalist and commentator with years of experience in the CMS industry.

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Content marketing budgets are staying the same or increasing in 84% of businesses.

Content marketing is the buzzword that didn’t go away. Instead, the world’s largest brands have been pouring time, effort and money into producing unique and engaging content through which they can reach out to their audiences.

In fact, recent research shows brands in North America are dedicating 29 percent of their total marketing budget to content marketing. As we move towards 2017, 45 percent of marketers predict that budget will stay the same, while 39 percent expect it to increase.

Content Marketing: Looking Past The Semantics

It might be a passing phase — or it might be because 82 percent of marketers who blog report positive ROI from their marketing efforts.

There has been some controversy over the definition and relevance of the term ‘content marketing’; and I want to set the record straight.

Within Ian Truscott’s intelligent defense of content marketing, he highlighted that the term doesn’t necessarily imply that a new form of marketing has emerged. As many critics of the phrase have rightly asserted, brands have been producing marketing content for generations.

But the evolution of content marketing from direct mail to Instagram stories has not been a benign one. Today’s content marketing practices are a far cry from what they were just ten years ago, let alone fifty years ago.

Hence, it’s time to put the semantics aside. It doesn’t matter what you call it — so long as we all understand that we’re discussing the act of producing useful content that entices customers towards a brand, a…

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