Video Marketing Myth Busting: Starting Is Easier Than You Think!

What videos do you need to create first? Where will they live on your website? How much budget will you need? And don’t even get me started on video equipment! It can be overwhelming, but it doesn’t have to be. He’ll lead you through what you need to prepare, creating your first video, and even how you can measure that video’s success! You’ll learn how to: Use the equipment you already have to start recording in minutes What types of videos you need first to start engaging your audience How to measure analytics beyond just view count Use video to enhance your existing marketing campaigns Presenter: As part of the product marketing team at Vidyard, Greg is mainly responsible for working with the SME market. He’s passionate about educating businesses on how they can leverage the power of video across their organizations. Greg understands the challenges that companies of every size face and is excited to share how video can solve many of these. Moderator: