How Evolving Technologies Are Fanning the Shift in Content Consumption

How Evolving Technologies Are Fanning the Shift in Content Consumption

Author: Alan Rita / Source: Business 2 Community The invention and popularization of TV during the first half of the 20th century changed

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The invention and popularization of TV during the first half of the 20th century changed the way the people communicated and interacted with the world around them. It saw people move from art theaters, carnivals, and circus shows to their living rooms, huddled around their TV sets. TV became a powerful tool for content consumption, a position they still hold in the modern world.

The tech boom of the 2000s, catalyzed by the internet, expanded options for content consumption. Suddenly, content wasn’t restricted to TVs anymore. Consumers could watch their favorite movies, TV series, music, and other digital content on PCs, laptops, and smartphones just as easily as they would on TVs. Plus, with improved bandwidth and better cloud infrastructure, content could be accessed in real-time.

For businesses, the evolving nature of technology has spawned new ways of content creation and marketing. Many disruptive technologies continue to drive content creation strategies for reaching out and interacting with customers. Check out how the following tech trends are changing the way businesses are approaching content creation.

1. Content Streaming

Driven by tech innovation and the cord-cutting generation, streaming has finally caught on. Over half of American consumers now stream their favorite TV shows and movies, highlighting a shift in content consumption that increasingly favors access over ownership. Traditional multimedia accessories such as Blu-ray discs and DVDs are gradually being replaced by Netflix, Hulu, and other OTT provider subscriptions.

Streaming has become popular over the years as bandwidth restrictions become less of an inhibitor. Plus, consumers have access to a large selection of content on-demand, which means you can stream your favorite music album from Spotify at the gym or watch an episode from your favorite TV series at the office.

Do check out the infographic by Ooma in this link for an idea of how the landscape is shifting from DVDs to Netflix.

2. Social Media

It’s hard to imagine how…

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