In April 2019, content marketers could pitch spring gift ideas, write about important political issues, play a prank or two, offer tax help, and recognize China’s contributions. In this post, I will discuss five content marketing ideas your business could try in April 2019. Recognizing this new relationship, my first content marketing suggestion for April 2019 is to create a few gift guides based on the products your business sells and then pitch those guides or their suggestions to publications and influencers. In recent weeks, for example, there have been several requests on HARO from journalists and bloggers for gift ideas. However, if your brand or the products you sell align with a particular political position, you may be able to strengthen customer relationships when your content covers political issues or when your business takes political action. Photo: Toms. Recently, Toms has taken a stand against gun violence, which is likely to resonate with its core customers. Here are other examples of April Fool’s Day videos to inspire you: Tax Day Reminder Your company’s April 2019 content marketing can also be useful. For example, an online store selling power tools, workwear, and work boots could publish an article reminding folks about how state and federal tax deductions work and describing how to find and print receipts on the company’s website. Other businesses could focus on Chinese-Americans and how they have impacted the industry your business represents.
In April 2019, content marketers could pitch spring gift ideas, write about important political issues, play a prank or two, offer tax help, and recognize China’s contributions.
Content marketing is the act of creating, publishing, and distributing content with the aim of attracting, engaging, and retaining customers. For many businesses, content marketing has become the de facto long-term marketing strategy, so it is important to have a steady stream of ideas.
In this post, I will discuss five content marketing ideas your business could try in April 2019.
Pitch Gift Guides
The lines between content marketing, media relations, and search engine optimization are less defined in 2019 than these disciplines may have been previously.
It is not uncommon for a person responsible for content marketing at a small or mid-sized ecommerce business to also handle SEO and media outreach. Recognizing this new relationship, my first content marketing suggestion for April 2019 is to create a few gift guides based on the products your business sells and then pitch those guides or their suggestions to publications and influencers.
Photo: Sock Club.
These guides could focus on the best gifts for men or gifts for 10-year girls — or just about anything niche you can imagine.
Separately, sign up as a source on Help a Reporter Out (HARO). In recent weeks, for example, there have been several requests on HARO from journalists and bloggers for gift ideas.
Tackle Political Causes
Often it can make good business sense to stay away from controversial topics and politics. If your online store sells products with broad appeal, it’s usually best to not to anger one customer segment or another.
However, if your brand or the products you sell align with a particular political position, you may be able to strengthen customer relationships when your content covers political issues or when your business takes political action.
Toms, a maker and seller of shoes, apparel, and glasses, has always been devoted to causes. The company originally came to fame by giving a free pair of shoes to someone in need for each pair the company sold to a paying customer. It may be the case that a majority of…
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