Tag: Inch
5 Content Marketing Ideas for April 2019
In April 2019, content marketers could pitch spring gift ideas, write about important political issues, play a prank or two, offer tax help, and recog ...
Want to Prove Content’s Success? Stop Measuring It
What are you trying to measure?
Through CMI’s blog, books, workshops, and master classes, we talk about measuring content marketing by looking at “wha ...
12 Cutting-Edge Marijuana Marketing Tactics That Work
Remember when cannabis ads showed up in our social media feeds, and then, in what seemed like five minutes later, Facebook/Instagram and Google/YouTub ...
Ranking the 6 Most Accurate Keyword Research Tools
Our intention was to draw statistical correlations between between our keyword rankings and each tool’s organic difficulty score.
While Moz wins top-p ...
What Does Science Tell Us About The Key Secret To Happiness
“How can I be happier?” The disease of more In our crazy busy digital world and modern society we are often told that more is better.
Keeping things s ...
A Small Business Guide to Paid Content
< All Articles If you’re a small business out in the world today, it can feel like your competition is everywhere.
Why Turn to Paid Content?
You c ...
Are Chat Stories the Future of Native Advertising?
“Mom’s Secret,” one of the many stories available on the chat fiction app Yarn, is actually sponsored by Skype.
Unlike more traditional forms of conte ...
Why Your Business Should Be ‘Marketing First’
Of course leads are important, but now that customer experience is in the spotlight, too, marketing departments must do much more than just enable sal ...
How Video is Changing this Marketer’s Inbound Game Forever
When I was introduced to Vidyard and one-to-one video, the penny dropped In the fall of 2015, I happened to meet up with someone from Vidyard at an ev ...
You Must Win Every Moment of Trust to Win the Moment of Truth
Do I have your trust?
As he says: (N)othing is as fast as the speed of trust … In a high-trust relationship, you can say the wrong thing and people wi ...
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