Author: Phillip Thune / Source: Entrepreneur Many businesses, especially small businesses, struggle to keep their content marketing strat
Many businesses, especially small businesses, struggle to keep their content marketing strategy on track. With constantly changing trends in social media, influencer marketing and other media, it can be hard just to determine a strategy, let alone keep it up to date. However, as marketing evolves into a targeted, data-centric field, it’s more important than ever to ensure that your content has a strong presence.
Try these tips to help your content strategy succeed.
1. Use an editorial calendar
Whether you type it up in a spreadsheet or use a plug-in for your CMS, a good editorial calendar can focus your content goals and help you achieve them. Keep a list of topics along with the best medium for delivering the content. Good content strategies will diversify and include multiple formats, such as infographics, videos, social media campaigns, blogs, press releases and more. Use the editorial calendar to plan out when you want content posted, but avoid focusing on too many details. Topics can be moved around to suit trends in your industry, and formats can be changed or combined if it works best for the piece.
2. Be trendy
Know what’s going on in your industry, and share…