In this day and age, content marketing is an integral part of any business’s marketing strategy. High-quality content can spread online extremely easily, so generating that kind of content is a great way to get more eyes on your business. Despite the obvious benefits, content marketing isn’t something to be taken lightly. Generating valuable content takes time, and building an effective content marketing plan is no easy feat. It’s a high-risk, high-reward proposition, as a failed content strategy wastes a significant amount of time.
There’s no shortage of sites and software designed to help content marketers succeed. Taking advantage of the right tools can be the difference between a content marketing campaign that never gets off the ground, and a campaign that connects with your target audience. With the following five tools, you can improve every aspect of your content marketing.
1. BuzzSumo
When it comes to brainstorming ideas, you couldn’t ask for a better aid than BuzzSumo. This tool uses analytics to show you which content is trending. You can search for specific terms, filter for specific types of content, compare how content is doing share-wise across different social networks, and determine the topics related to your business that are currently the most popular. The information provided by BuzzSumo is useful for creating content ideas and giving your content a title that gets the most clicks possible.
BuzzSumo also provides information on the sites and social media influencers who are getting the most traction. If you plan on advertising your content on websites or through social media, this data is invaluable. Social media influencers in particular can send significant traffic to your content, provided you select the right influencers.
2. Curata
Even if you have great content ideas, actually generating that content takes time. Depending on your content needs, you may not have enough time to maintain a steady stream of content. Curata offers a content creation software and a data-driven content marketing platform. It helps you find fresh content from hundreds of thousands of sources, which you can then promote. One of its most impressive features is its self-learning engine which constantly adapts to your content preferences to find content that better matches your needs.
Organising and publishing content through Curata is fairly simple, as it can integrate with CMS, social curation, email and marketing automation. When you’ve tied your other accounts to Curata, you can publish content across any of those accounts…
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