Many social media managers and marketers often just find the most popular hashtags and use them—but don’t know whether that’s a good idea. Using Hashtags on Different Platforms All platforms are not created equal in how they regard hashtags. However, they are primarily a tool that allows people searching for content like yours to find it. Ask yourself, “What are people looking for that my content is a perfect fit for?” In other words, ask, “What questions does my audience have that my content answers?” The answer will all depend on your industry. Measure the Impact of Your Hashtags Social media managers and marketers may assume that the biggest and most used hashtags will be the best for their campaign. Agorapulse makes that process easy with its reporting tool. The key is to try different hashtags to see what works best for you with your audience—and even what will work best on each individual social media platform. Doing so will allow you to see example posts in real time. Saved hashtag sets also makes communicating with the whole team about its hashtags strategy easier. The great part is that once you insert the hashtag set into your post, you can still edit it in the post as well as each individual platform.
How do you use hashtags in your marketing right now? Do you see a measurable impact from them? Many social media managers and marketers often just find the most popular hashtags and use them—but don’t know whether that’s a good idea.
To answer those questions, we need to look at the finer points of using hashtags and how to measure their impact. Then, we can find and try out new hashtags.
Using Hashtags on Different Platforms
All platforms are not created equal in how they regard hashtags. The first step to effectively using hashtags is to make sure your use is appropriate for the social media channel that you are on. If you are not yet familiar with those practices, take time to learn more about using hashtags on the major social media platforms:
Hashtags are often used to insert humor and connect with an audience. However, they are primarily a tool that allows people searching for content like yours to find it.
Ask yourself, “What are people looking for that my content is a perfect fit for?” In other words, ask, “What questions does my audience have that my content answers?”
The answer will all depend on your industry.
For example, if you are a food blogger or a restaurant owner, the people you want to reach might be asking, “What should I make for dinner?” Your latest recipe post or new menu feature would be the perfect find.
Say you are in the fashion or makeup industry; your audience might wonder about what colors look good together or what will work for their skin tone.
Measure the Impact of Your Hashtags
Social media managers and marketers may assume that the biggest and most used hashtags will be the best for their campaign. However, everyone else is using those popular hashtags, too. You can easily get lost in the crowd because of the increased competition.
So, what is the solution?
- Review your own results.
- Experiment.
- See what works best for you.
Agorapulse makes that process easy with its reporting tool….
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