They become great testimonials because their results are a walking billboard for you. The point being, it doesn’t take much to create a professional and polished foundation and a business structure that attracts high-end clients consistently. Make your free content more valuable than others paid content. Pricing is an area that trips up many entrepreneurs. Charging higher prices will weed out those who aren’t ready for what you offer. It’s good to have products and services at different price points, but make sure you have a “high-end” offering. A text testimonial doesn’t have the same effect. Hire salespeople to close deals. One of the great things about the time we live in is that you can hire sales professionals on commission. Don’t settle for clients who pay late, ask for discounts and deals, waste your time and don’t do the work.
Don’t settle for clients who pay late, ask for discounts and deals, waste your time and don’t do the work.
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When you start a business, the goal is to build consistent revenue. In the beginning, entrepreneurs tend not to be too choosy about who becomes a client. As your business grows, you learn an invaluable business lesson: not all clients are worth the revenue.
You eventually get that first client who makes you want to dropkick a punching bag. They are demanding, always looking for more than they paid for, always complaining. If you handed them a result on a silver platter they would still have an issue.
These experiences teach you the value of higher-end clients who buy your highest tier offerings. They do their homework, show up on time and tell others about your business. They become great testimonials because their results are a walking billboard for you.
You can attract high-end clients even when you’re just beginning your entrepreneurial journey. There are five tweaks that are simple to implement but require your best effort to fully integrate. These strategies can take you from dealing with bottom feeders to dealing with the clients that make you excited for what entrepreneurship has to offer.
1. Have an established and polished foundation online and offline.
High-end clients won’t do business with entrepreneurs who have a bootleg platform. A website that looks cobbled-together will repel these potential clients. If you don’t have a real business structure, they will not feel comfortable spending higher amounts with you. Everything has to be legal and properly set up.
The good thing is we live in a time when it’s not hard or expensive to be professional and look bigger than you are. You can create a clean website on Squarespace or WordPress. You can hire a local attorney and accountant to get the proper business and legal structure in place. You can use Square, Stripe and Freshbooks to handle payments, invoicing and contracts.
The point being, it doesn’t take much to create a professional and polished foundation and a business structure that attracts high-end clients consistently. Don’t let your…